You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Michiel LaaneML

Michiel Laane

Digital Product Manager - Product Owner

€620/day
Warsaw, PL
3-7 years

Average response time: 1 hour

About Michiel

Product Manager with 6 years of experience across B2B and B2C digital products, focused on discovery, cross-channel experience, and rapid validation. Track record leading end-to-end delivery with engineering and design.

Based in Warsaw (CET), available remote for clients across Belgium, France, and the Netherlands. Hands-on with AI-assisted development, building full-stack products independently with Cursor and Claude.
  • Dutch

    Native or bilingual

  • English

    Native or bilingual

  • French

    Conversational

Remote only
Primarily works remotely

Experience

  • Fluvius
    Product Manager
    ENERGY AND UTILITIES
    July 2022 - June 2026 (3 years and 11 months)
    Ghent, Belgium
    • Set product vision and KPIs for a customer portal serving 1.5M B2B and B2C users, shifting teams from output-focused delivery to outcome-driven ownership
    • Avoided an estimated €1.5-2M in development and maintenance costs by challenging a proposed native app initiative through user research and ROI validation
    • Prioritised roadmap by combining support ticket analysis, funnel data, and qualitative research to identify and validate high-impact opportunities
    • Led login experience redesign, resolving a critical B2B/B2C context-switching problem through structured discovery and iterative validation
    • Navigated tradeoffs across security, compliance, and UX to deliver a consistent cross-channel identity experience across consolidating systems
    Product management KPIs and Metric Definition and Monitoring User Testing
  • BNP Paribas Fortis BE
    Product Concept Lead
    BANKING AND INSURANCE
    February 2021 - July 2022 (1 year and 5 months)
    Brussels, Belgium
    • Shaped product concepts with business stakeholders aimed at activating new investors into investment products, from early framing through high-level wireframes
    • Coordinated UX/UI designers and researchers across concept validation, presenting recommendations to a review board ahead of senior management sign-off
    Product management Product Strategy Wireframing and Prototyping
  • Colruyt Group Services NV
    Product Owner
    RETAIL (LARGE RETAILERS)
    February 2021 - July 2022 (1 year and 5 months)
    Halle, Belgium
    • Owned end-to-end delivery for a shared web platform across multiple brands (Colruyt, OKay, Bio-Planet), managing scope, backlog, and cross-team dependencies
    • Built the case to replace the existing authentication solution by documenting UX degradation and driving the architectural decision with engineering and security
    • Championed SMS autofill-compatible verification codes, reducing sign-in friction while managing cost tradeoffs with the business
    • Defined identity consolidation logic across app and web backends to deliver a seamless cross-channel user experience
    Agile Project Management Product management Prioritization (RICE, MosCow...) User Testing SAFe

Recommendations

Be the first to recommend Michiel

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Industrial Design Engineering
    Eindhoven University of Technology
    2018
    Industrial Design Engineering
  • HCI and Product Design
    Carnegie Mellon University
    2017
    HCI and Product Design

Certifications

  • SAFe Product Owner Product Manager
    Scaled Agile
    2022
    Product management Roadmapping Product Owners Scrum SAFe
  • Connected Manager
    Harvard & Capgemini University
    2024
    Team management Coaching

Skill set

Categories