About Michel
WHO I AM
WHAT I DO
HOW I INTERVENE
MY APPROACH
WHAT I BRING TO COMPANIES
LET'S TALK BUSINESS
French
Native or bilingual
Experience
- As ConsultingCommercial Management & Outsourced Business DevelopmentCONSULTING AND AUDITSFebruary 2022 - Today (4 years and 6 months)Boulogne-Billancourt, FranceAS Consulting helps companies accelerate their business development by implementing high-performing outsourced sales forces.Founded and led by a business development professional with extensive field and sales team management experience, the company acts as a commercial agency to help businesses quickly generate revenue.AS Consulting provides companies with field sales representatives and telemarketing teams (call center) capable of effectively structuring, managing, and developing new customer acquisition.Our approach is results and sales performance-oriented, with a clear objective: to convert business opportunities into measurable revenue.We are involved in the following missions:• Outsourced business development• Implementation and management of sales forces• Structuring customer acquisition strategies• B2B and B2C sales prospecting• Telemarketing and qualified lead generation• Scheduling sales appointments• Commercial launch of new products or services• Development of client portfolios• Organization and management of field sales teams or call centersAS Consulting primarily supports:• Startups and scale-ups in their growth phase• SMEs and mid-sized companies looking to accelerate their commercial development• Companies wishing to outsource their prospecting and customer acquisitionThanks to a network of experienced salespeople and a strong results-driven culture, AS Consulting enables companies to increase their revenue while controlling their acquisition costs.Our objective is simple: grow your business faster and more effectively.
- CEE+Sales Development ManagerENERGY AND UTILITIESFebruary 2022 - Today (4 years and 6 months)Boulogne-Billancourt, FranceAt CEE+, a company specializing in energy efficiency solutions and schemes related to Energy Savings Certificates (CEE), I played a key role in business development and the structuring of prospecting operations.I was responsible for the company's internal and external business development, particularly through the establishment and management of prospecting teams, including call centers in France and abroad.In this capacity, I also trained all sales representatives and telemarketers involved in prospecting campaigns to optimize sales performance and the quality of leads generated.My main responsibilities included:• Business development and acquisition of new clients• Implementation and management of telephone prospecting campaigns• Management and coordination of international call centers• Training sales representatives and telemarketers in sales techniques and call scripts• Structuring sales scripts and sales processes• Generation of qualified leads and appointment setting• Development of commercial partnerships• Monitoring and optimization of sales performanceIn parallel, I was also in charge of the company's communication and marketing, including:• Definition of the communication strategy• Creation of sales and marketing materials• Development of digital and commercial visibility• Implementation of acquisition and lead generation toolsThis experience allowed me to develop solid expertise in structuring outsourced sales forces, training sales teams, and managing large-scale prospecting campaigns.
- Training Institute Education & E-learningSales Development ManagerEDUCATION AND E-LEARNINGDecember 2021 - October 2022 (10 months)Boulogne-Billancourt, FranceAt Training Institute, a vocational training organization, I was responsible for business development and structuring customer acquisition for training programs aimed at individuals and companies.My role involved developing the organization's commercial activity by implementing effective prospecting and lead generation strategies to increase the number of learners and partners.I was involved in:• Business development of training programs• B2B and B2C sales prospecting• Implementation of lead generation campaigns• Appointment setting and prospect conversion• Development of partnerships with companies and referrers• Structuring sales processes and sales follow-upI also contributed to the promotion and visibility of training programs, participating in communication and marketing initiatives to attract new learners and partners.My responsibilities also included:• Participation in the organization's sales strategy• Development of the partner network• Optimization of the prospect conversion funnel• Monitoring and analysis of sales performanceThis experience allowed me to develop expertise in marketing vocational training, lead generation, and structuring business development within the training sector.
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Education
- Business Development and Customer Acquisition StrategiesPPA Business School2021Spécialisation en stratégies de croissance, acquisition clients BtoB, prospection à grande échelle et structuration de dispositifs commerciaux incluant centres d’appels et équipes de vente externalisées.