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About Michel

Creative in strategy. Relentless in execution. Growth-oriented.


WHO I AM


Sales Director and business development consultant, I support companies looking to launch a business, structure their sales organization, or relaunch their growth.

I get involved when a company needs a clear sales vision, a strong impetus, and a dynamic capable of turning opportunities into concrete results.

My unique approach combines strategic creativity with a highly operational focus to quickly put companies back on a growth trajectory.


WHAT I DO


I support leaders and teams to:

• structure an effective sales strategy
• launch or develop a business
• re-energize sales teams
• implement high-performance sales methods
• open new growth opportunities


HOW I GET INVOLVED


Depending on the company's needs, I act as:

• an outsourced sales director
• a business development consultant
• a growth accelerator during transformation phases

I combine strategic vision, sales leadership, and strong execution capabilities.


MY APPROACH


Beyond specific industries, my expertise lies in business development itself.

I can quickly understand a product, identify market opportunities, and create the necessary sales momentum to develop it.


WHAT I BRING TO COMPANIES


• a strategic vision as a sales director
• highly operational execution capabilities
• strong energy to mobilize teams
• a creative approach to open new markets


LET'S TALK BUSINESS


If you are looking for a sales director capable of structuring your strategy or a consultant capable of accelerating your development, I would be delighted to connect.
  • French

    Native or bilingual

Can work on-site
Genève (up to 50km), Lausanne (up to 50km), Bâle (up to 50km)

Experience

  • As Consulting
    Sales Management & Outsourced Business Development
    CONSULTING AND AUDITS
    February 2022 - Today (4 years and 4 months)
    Boulogne-Billancourt, France
    AS Consulting supports companies in accelerating their business development by implementing high-performance outsourced sales forces.

    Founded and managed by a business development professional with extensive field and sales team management experience, the company acts as a sales agency to help businesses quickly generate revenue.

    AS Consulting provides companies with field sales representatives and telemarketing teams (call center) capable of effectively structuring, managing, and developing new customer acquisition.
    Our approach is results and sales performance-oriented, with a clear objective: to transform sales opportunities into measurable revenue.

    We are involved in the following missions:
    • Outsourced business development
    • Implementation and management of sales forces
    • Structuring customer acquisition strategies
    • B2B and B2C sales prospecting
    • Telemarketing and qualified lead generation
    • Scheduling sales appointments
    • Commercial launch of new products or services
    • Customer portfolio development
    • Organization and management of field or call center sales teams

    AS Consulting primarily supports:
    • Startups and scale-ups in their growth phase
    • SMEs and mid-sized companies looking to accelerate their business development
    • Companies wishing to outsource their prospecting and customer acquisition

    Thanks to a network of experienced sales representatives and a strong results culture, AS Consulting enables companies to increase their revenue while controlling their acquisition costs.

    Our objective is simple: grow your business faster and more effectively.
    Prospection téléphonique Stratégie commerciale Business development B2B conseil organisation Leadership Development
  • CEE+
    Sales Development Manager
    ENERGY AND UTILITIES
    February 2022 - Today (4 years and 4 months)
    Boulogne-Billancourt, France
    At CEE+, a company specializing in energy efficiency solutions and schemes related to Energy Savings Certificates (CEE), I played a central role in the business development and structuring of prospecting operations.

    I was responsible for the company's internal and external business development, particularly through the establishment and management of prospecting teams, including call centers in France and abroad.

    In this capacity, I also trained all sales representatives and telemarketers involved in prospecting campaigns to optimize sales performance and the quality of leads generated.

    My main responsibilities included:
    • Business development and new customer acquisition
    • Implementation and management of telephone prospecting campaigns
    • Management and coordination of international call centers
    • Training sales representatives and telemarketers in sales techniques and call scripts
    • Structuring sales scripts and sales processes
    • Generation of qualified leads and appointment setting
    • Development of commercial partnerships
    • Monitoring and optimization of sales performance

    In parallel, I was also in charge of the company's communication and marketing, including:
    • Defining the communication strategy
    • Creating sales and marketing materials
    • Developing digital and commercial visibility
    • Implementing lead acquisition and generation tools

    This experience allowed me to develop solid expertise in structuring outsourced sales forces, training sales teams, and managing large-scale prospecting campaigns.
    Prospection téléphonique Stratégie commerciale Développement commercial commercial business development Excellence commerciale
  • Training Institute Education & E-learning
    Sales Development Manager
    EDUCATION AND E-LEARNING
    December 2021 - October 2022 (10 months)
    Boulogne-Billancourt, France
    At Training Institute, a professional training organization, I was responsible for the business development and structuring of customer acquisition for training programs aimed at individuals and companies.

    My role was to develop the organization's commercial activity by implementing effective prospecting and lead generation strategies to increase the number of learners and partners.

    I was involved in:
    • Business development of training offerings
    • B2B and B2C sales prospecting
    • Implementation of lead generation campaigns
    • Appointment setting and prospect conversion
    • Development of partnerships with companies and referrers
    • Structuring sales processes and commercial follow-up

    I also contributed to the promotion and visibility of training programs by participating in communication and marketing initiatives to attract new learners and partners.

    My responsibilities also included:
    • Participation in the organization's sales strategy
    • Development of the partner network
    • Optimization of the prospect conversion journey
    • Monitoring and analysis of sales performance

    This experience allowed me to develop expertise in marketing professional training, lead generation, and structuring business development in the training sector.
    Prospection commerciale B2B Stratégie commerciale Business development B2B Formation commerciale

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Education

  • Développement Commercial et Stratégies d’Acquisition Clients
    PPA Business School
    2021
    Spécialisation en stratégies de croissance, acquisition clients BtoB, prospection à grande échelle et structuration de dispositifs commerciaux incluant centres d’appels et équipes de vente externalisées.

Skill set

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