Description

Versatile rather than limited to a single specialty, I have evolved from marketing-driven roles into more technical positions across CRM, cloud, and digital transformation projects. Curious by nature and eager to continuously expand my expertise, I am now focusing more deeply on the data domain, where I enjoy working hands-on with SQL, Snowflake, data modelling, and the optimization of data flows and system architectures to support scalable and efficient information ecosystems.

Industry field of expertise

Languages

English
Fluent
German
Fluent
Swiss German
Fluent
French
Native or bilingual
Spanish
Conversational
Vietnamese
Conversational
Italian
Basic

Workplace preferences

Can work on-site

Zurich (up to 50km), Bern (up to 50km)

L'Occitane en Provence
Business Analyst
January 2024 - September 2025 (1 year and 8 months)
Geneva, Switzerland
Led Adobe Campaign upgrade from V7 to V8, including risk mitigation plan, roadmap, and managing cross-functional team Analyzed and optimized CRM data processes, including discrepancy resolution and security enhancement via stricter export permissions Drove specifications, testing, and issue resolution for a Master Data Management implementation, ensuring a smooth and successful go-live Defined solution alternatives for market expansion into the Nordics and CEE, collaborating with solution architects to enable scalable and localized implementations
Business analysis Agile method Adobe Campaign Snowflake Data analysis
Cloudreach
Cloud Delivery Manager
February 2022 - April 2023 (1 year and 2 months)
Zürich, Switzerland
Conducted a FinOps assessment for Aviva UK, resulting in measurable cloud cost optimization and improved financial governance Managed multiple end-to-end cloud projects (Migration, Assessment, Data PoC, Data Lake, FinOps) on AWS and Microsoft Azure for different regions with budget management up to CHF500k Led a Consultancy-101 course for Talent Academy trainees (+20)
Cloud computing Technical project management
BEE Digital
CRM Consultant | Business Analyst | Technical Project Manager
November 2020 - November 2021 (1 year)
Zürich, Switzerland
Drove B2B projects for banking clients, enhancing lead conversion journeys and redesigning processes to strengthen data-driven decision-making Built a centralized KPI dashboard to streamline performance tracking and support faster decision-making across service and banking clients for C-Level executives
Hubspot Business analysis Business model Data visualization