Freelancer profile translated to English.

Description

Chinese established in France since 2014, I am your community manager on Chinese social networks and a marketing and communication strategy consultant specializing in F&B, hospitality, and tourism. I would be delighted to accompany you in your projects with China.

Services offered:

1. Consulting -> Strategy

- Market research

- Strategy

2. Digital Communication -> Visibility

- Digital communication strategy in China

- Creation of your Chinese social networks: RED (Xiaohongshu), Weibo, WeChat...

- Management and community management

- Competitive intelligence and monthly report

- Localization of your website and marketing documents (French/English -> Chinese)

3. Creation of content optimized for Chinese social networks

- Translation and writing of your textual content

- Production of audiovisual content and subtitling in Chinese

4. Lead generation

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Chinese
Native or bilingual
Cantonais
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Dijon (up to 50km), Nice (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km)

Michelle Ou Consulting
Consultant
CONSULTING AND AUDITS
July 2016 - Today (9 years and 11 months)
Paris, France
www.linkedin.com/in/michelleou
China Communication Consulting Communication Strategy Social Media Editorial Line Content Creation French Chinese Translation Branding
Imperial Tobacco
International Management Trainee - Marketing
IMPORT AND EXPORT
November 2011 - June 2016 (4 years and 8 months)
Paris, France
Brand Marketing, Trade Marketing, Sales Development, Marketing Finance

- Coordination of strategic projects, analysis and reporting
- Development and launch of key products
- Elaboration of marketing and communication strategy
- Professional experience in Asia, Europe and Africa
Marketing Project Management Communication Strategy Brand Management Trade Marketing Business Development Positioning Strategy

Agatha Frydrych

Backend Java Software Engineer

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Baptiste Duhen

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4.6

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Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

MSc Strategic Marketing
Cranfield School of Management
2011
BSc Philosophy, Politics and Economics
University of Warwick
2010

Fundamentals of Digital Marketing
Google
2020
https://learndigital.withgoogle.com/ateliersnumeriques/validate-certificate-code
Web Marketing Strategy Community Management Communication Strategy Digital Communication Branding Social Media Marketing
INSIDE LVMH CERTIFICATE
LVMH
2023
Luxury Brand Marketing Luxury Luxury Goods

Michelle Ou

China Social Media Communication Consultant

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