Description

I help purpose-driven brands, organizations, and entrepreneurs craft compelling narratives that connect, inspire, and convert. With 5+ years of experience in communications, digital strategy, and social impact storytelling, I specialize in turning complex ideas into clear, engaging content.

🔸 What I do:

Strategic content planning & editorial calendars

Social media copy and visual storytelling

Internal communications & employee engagement

Website, blog, and newsletter writing (EN/ES)

Campaign messaging for causes (gender, sustainability, DEI, health)

🔸 Past experience:

I’ve worked with NGOs, tech companies, and global teams—developing content that has reached over 50,000 people, supported fundraising efforts, and boosted brand visibility through digital channels.

🔸 My goal:

To collaborate with visionary teams that want to build meaningful connections with their audiences through authentic, values-based communication.

Let’s turn your message into something that moves people—and gets results.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Mexico City (up to 50km)

Lentes Púrpura
Communications and Digital Content Coordinator
SOCIAL NETWORKS
August 2021 - June 2024 (2 years and 10 months)
Mexico City, Mexico
Designed and implemented the institutional editorial strategy, increasing organic reach on social networks by +70% and monthly engagement by 60%.
Coordinated the creation of +300 proposals, presentations, and campaigns for national and international stakeholders.
Supervised multi-format content (text, video, infographics, reels), adapted to different platforms and audiences.
Managed the organization's digital reputation at key moments, reducing crisis reaction time by 60%.
I elaborated social listening reports with qualitative and quantitative insights that guided strategic decisions.
Co-led digital and internal training processes for +30,000 participants, improving retention by 50%
Coordinated projects with design and media teams (briefings, deadlines, deliverables).
Participated in developing positioning campaigns aligned to social justice, gender, and inclusion narratives
I developed performance dashboards with key KPIs in Excel and Google Data Studio.
I developed digital transformation processes in internal communication with tools such as Google Workspace, Canva, Slack, and Monday.
I acted as SPOC between agencies and internal teams, facilitating agile execution and creative review flows.
GlobalReview
Editor and Community Manager
January 2018 - August 2021 (3 years and 7 months)
Mexico City, Mexico
Coordinated monthly content calendar and managed social platforms (IG, FB, Twitter), increasing digital participation by 75%
Produced and published real-time content for academic events, generating 10K+ monthly reach.
Designed visuals and wrote copy aligned with editorial brand voice.