Freelancer profile translated to English.
Back to original languageAbout Michelle
Hi, I am a driven and ambitious person who wants to further develop my freelance business alongside my current role as a performance marketer. I have gained many different experiences during my career and want to use them to help other people. In addition to product manager and marketplaces, I now also have a lot of experience in digital marketing strategy and performance marketing. I have also completed many UX/UI projects in the meantime and can therefore certainly help with optimizing your website.
Dutch
Native or bilingual
Remote only
Primarily works remotely
Experience
- Philip's BiscuitsDigital marketing managerAGRICULTUREMay 2024 - Today (2 years and 1 month)Antwerpen, BelgiumIn my current role, I am responsible for the digital marketing of Philips Biscuits. I have supervised the development and launch of our new website and am currently ensuring that we generate more traffic and sales through various channels, such as social media and online advertising.Additionally, I manage and optimize various digital systems within the company. For example, I work with Odoo for managing and streamlining processes and I develop dashboards to clearly monitor performance and results. Through this combination of marketing and systems, I can contribute to the company's growth both strategically and technically.
- MakeWaves | Part of +KOO | Growth AgencyGrowth StrategistCONSULTING AND AUDITSMarch 2023 - May 2024 (1 year and 2 months)Antwerp, BelgiumDuring my time at Make Waves, I worked as a Digital Marketer. In this role, I was responsible for developing digital marketing strategies for various companies for whom we executed projects. I analyzed their online presence and developed strategies to improve their visibility, reach, and conversions.Additionally, I had the opportunity to work on various UX/UI projects. My focus was on improving the user experience and optimizing digital platforms, ensuring that websites and applications were not only visually strong but also effectively contributed to the client's marketing objectives.
- Distrilink - Your Marketplace PartnerMarketplace ManagerFebruary 2022 - March 2023 (1 year and 1 month)Antwerp, Belgium
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Education
- Master's degree, Marketing/Marketing Management, GeneralVlerick Leuven-Gent Management School2013Master's degree, Marketing/Marketing Management, General
- Postgraduate digital marketingEHSAL Management School2019Postgraduaat digitale marketing