About Michelle
Michelle Boyle an experienced customer insights professional (over 25 years this year!). I am passionate about using multiple methodologies to meet clients' research objectives. I'm skilled in both qualitative (Depth interviewing, focus groups and closeness programs internally with clients), I also conduct many quantitative studies for clients. For some it may be a simple online survey and analysis, I also work with clients and conduct research across multiple countries in the customers native language. Experienced in all stages of the research from survey design and project management to data analysis and reporting writing and presentation to clients.
I deliver actionable insights to clients, not research results. I work with clients to drive business change, often facilitating insight activation workshops and brainstorming sessions with clients post the research and supporting them in any further strategy development. I'm creative in my approach both in meeting the research objectives and immersing the client audiences in the research findings and actions.
Available to support on an ad hoc basis or short contracts. I typically take on an individual project and look after it from end to end or support a team for a period of a few weeks or months, but can also take on charting, proposals, project management or support with holiday or parental cover
Specialties: Utilities, Financial, IT and consumer products.
I'm comfortable working with senior clients and work with many different clients from Utilities and finance to IT and consumer brands.
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- MARKET RESEARCH CONSULTANCYIndependent Market Research ConsultantJanuary 2018 - Today (8 years and 5 months)Galway, Co. Galway, IrelandAn experienced Market Research consultant that has undertaken many different market research projects with large multinational companies across the world, to include Customer satisfaction and loyalty, product development, advertising and marketing communication, and employee satisfaction studies. Working with companies to understand the research and implement actions to improve customer service. If you want to know more about your customers, get in touch and we can discuss your project needs.
- Schneider ElectricSenior Market Research AnalystSeptember 2007 - December 2017 (10 years and 3 months)Galway, Co. Galway, Ireland• Works side by side with business partners to determine how to best achieve their strategic goals through leveraging existing knowledge, and conducting primary research.• Customer satisfaction phone and e-mail surveys for ITB – running of the WW Call Centre Customer satisfaction program. This was a weekly survey conducted by separate market research agencies worldwide for the phone, and through our internal survey tool (confirmit) for the e-mail survey.• Customer satisfaction survey for Schneider Electric (CSLD Program) – Similar to the above phone satisfaction survey for ITB, this survey was for Schneider Electric worldwide. A quarterly study to measure customer satisfaction with the company.• Internal communication survey – Yearly survey conducted internally with all Schneider Electric employees.• Global Functions survey – A six monthly survey conducted with managers in Schneider Electric. This was an e-mail survey to measure the satisfaction of key business functions (IPO, Finance, HR, NPP, Global Marketing).• YouTube video analysis – Analysis of the videos posted through Schneider Electric TV and YouTube. Regular monthly and quarterly analysis to measure clicks, views, playthrough and conversion rates.• Adhoc primary research survey – worked on many different adhoc surveys to include End of life study, translation satisfaction survey, panel builder survey, Factory acceptance testing and tradeshow survey.• Trained and regular user of SPSS – Statistical package used for the analysis of primary market research.• Confirmit research – design and distribution of e-mail surveys. Database analysis and dashboard design.• Regular data analysis, report writing and presentations.• Build and maintains solid relationships with external vendors to facilitate the timely delivery of reliable data.• Proven track record in completing projects and delivering results on time and on target.
- SlendertoneMarketing ManagerApril 2006 - July 2007 (1 year and 3 months)Galway, Co. Galway, Ireland• Brand Management of several products to create consumer demand and sales, focus on the UK, Ireland and Europe also supporting the US as required.• Develop and grow the sales generated from Slendertone products. Encouraging consumer loyalty for online, retailers and call centre to increase sales across Europe.• Overall budget management of both the UK and Europe• Create and manage a primary market research programme, within both UK and Europe, to include both qualitative, quantitative and desk research as required. Main areas covered are both Brand and creative development and new product development.• Development of product website and internet campaign programmes including pay per click, search engine, viral competitions and online PR.• Ongoing PR and event management for both new and existing products within UK and Ireland.• Marketing representative for NPD development programme to ensure continuous idea generation to add to the current product portfolio.• Regular presentations to both management and the wider sales managers both face to face and through summary updates.
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Education
- BA Hons Business Studies, MarketingSheffield Hallam University1997BA Hons Business Studies, Marketing
- Marketing, MarketingCIM | The Chartered Institute of Marketing2000Marketing, Marketing