Micheline Najem

I step into commercial and marketing leadership roles on an interim or fractional basis — bringing 20+ years of GCC and MENA experience at VP and Director level to organisations that need senior strategic direction without a full-time hire.

My most recent decade was at Abu Dhabi Ports Group / KEZAD, where I built a channel partnership division from zero, generating 1,000+ qualified investor leads annually, and managed sovereign-level inbound investment programmes hosting heads of state and senior government officials. In parallel, I developed and led the Marketing function and launch of Maqta Gateway , Abu Dhabi's first port community system , achieving 98% platform adoption across the trade community.

Before that: VP Marketing at Azadea Group across a multi-brand F&B portfolio (Eataly, Paul Café, The Butcher Shop); Marketing Director at Alshaya across 24 brands including The Cheesecake Factory; Group Marketing Director at Agility Logistics leading a 9-country rebrand with a USD 5.5M budget.

I work at both strategic and executional level I set the direction and deliver against it. Immediate senior capacity, GCC network, and government relationships.

Trilingual in Arabic, English, and French, with an established network across Francophone investor markets . A genuine differentiator for any organisation targeting French-speaking investors or markets.

Available for: interim commercial or marketing director roles, channel partnership build-out, FDI/investment promotion programmes, Trade mission, Exhibitions & Delegations events management, GCC market entry strategy, Francophone investor engagement.

Based in Dubai. Open to remote, hybrid, or travel as required.