Michele L. Ross

Independent advisor to consumer and retail brands, helping them fix growth and performance issues by aligning strategy with real customer behavior.

I work with companies facing challenges such as inefficient marketing spend, unclear positioning, or fragmented customer experiences. My approach focuses on identifying who actually drives value, translating customer data (or structured hypotheses) into actionable insights, and aligning commercial decisions across marketing, product, CRM, and channels.

Typical engagements include defining customer segmentation, clarifying brand and go-to-market strategy, improving CRM and lifecycle performance, and building practical roadmaps to drive more predictable, scalable growth.

Teach courses focused on how fashion brands are built and how the broader system operates to deliver commercial performance.

Branding & Marketing: Guide students from concept to execution, developing brand identity, aesthetic codes, positioning, and go-to-market strategy aligned with a clearly defined target customer.

Fashion System: Teach how brand, product, communication, distribution, production, logistics, and corporate functions interact—and how alignment across these areas drives or limits growth.

Emphasize connecting creative direction with customer understanding and ensuring consistency across all commercial levers.

Led the transformation of customer engagement and commercial decision-making by shifting the business from broad, channel-driven marketing to a more targeted, customer-led approach.

Defined behavioral customer segments and identified priority growth opportunities, enabling more focused investment across marketing, product, and retail. Introduced lifecycle strategies, journey mapping, and KPI frameworks to improve how the company engaged, retained, and grew its customer base.

Improved marketing effectiveness, customer service performance, and operational efficiency by aligning teams around a shared view of the customer and embedding data into day-to-day decision-making.