Michel Abi Rached

Managed a $100K budget for the "National Child Care Campaign": Defined investment strategy and multi-channel allocation. Launch strategy: Analyzed target audiences, developed the media plan, and designed advertising messages. Continuous optimization: Real-time campaign management (adjusting targeting, placements, and bids) to maximize reach and engagement. Performance analysis: Monitored KPIs and provided data-driven reporting to ensure the campaign's impact on early childhood development awareness.

Managed a portfolio of key accounts (Combined budget > €1.5M/year): Expert management of Performance Max (PMax), Google Shopping, and Search campaigns. Managed Commercial Highlights (Sales, Offers): Coordinated with clients, created ads, and deployed them massively using Google Ads Editor. Implemented promotion extensions and configured offers in Google Merchant Center. Needs analysis and strategy: Studied client issues and structured Search campaigns (keyword selection, targeting). Maximized performance: Daily optimization of KPIs (ROI, CPA, CTR) and bid management to achieve conversion goals. Coordination and Follow-up: Managed operational relationships with ad networks and creative agencies. Reporting and Recommendations: Analyzed monthly results and proposed strategic improvement areas.

Acquisition Strategy & Brand Awareness: Developed and deployed the Social Media strategy (Meta, X) to target new audiences and increase brand awareness. Campaign & Content Management: Oversaw daily content promotion and launched specific campaigns in coordination with Project Managers. Performance & Data Analysis: Collaborated with the Data team to define growth objectives (Traffic, Reach, Engagement) and analyze KPIs to guide editorial decisions. Budget Management: Planned, allocated, and optimized monthly marketing budgets to ensure efficient resource utilization and maximize ROI.