Description

I am a motivated and versatile Creative Designer and Web Developer with hands-on freelance experience in brand identity, social media content, UI/UX, and web development. Currently pursuing a Bachelor’s in Business Marketing at Eastern Michigan University, I combine a solid academic foundation in marketing strategy with practical creative execution to deliver impactful digital solutions.

Experience Highlights

Brand Identity Design: Delivered complete branding packages (logos, color palettes, typography, guidelines) for 10+ small businesses and startups, achieving repeat client engagements and 5-star ratings.

Social Media Content Creation: Designed content calendars, graphics, and Reels for retail, hospitality, and wellness clients, boosting Instagram engagement rates by up to 35%.

UI/UX Design: Built responsive wireframes and prototypes, conducted usability testing, and collaborated with developers to launch app-ready designs.

Graphic Design & Illustration: Produced editorial illustrations, infographics, and promotional materials across industries including education, fashion, and entertainment.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Welltek
Brand Identity Designer Independent Freelancer
January 2022 - Today (4 years and 7 months)
• • Developed complete brand identity packages for 10+ small businesses and startups, including logos, color palettes, typography systems, and brand guidelines
• • Collaborated remotely with clients across different time zones, maintaining clear communication and meeting tight deadlines
• • Delivered brand assets in multiple formats (print-ready, digital, web-optimised) using Adobe Illustrator and Photoshop
• • Achieved a 5-star average rating on freelance platforms with repeat client engagements
– SMEs & Personal Brands
Social Media Content Creator
January 2021 - Today (5 years and 7 months)
• • Designed weekly content calendars, post graphics, Stories, and Reels assets for clients in retail, hospitality, and wellness sectors
• • Increased average client Instagram engagement rates by up to 35% within 3 months through visually consistent, audience-targeted content
• • Managed end-to-end workflow from creative brief to final delivery using Canva Pro, Adobe Express, and Figma
• • Produced short animated graphics and video thumbnails using Adobe After Effects
Freelance
UI/UX Designer
January 2022 - January 2024 (2 years)
• • Designed responsive wireframes and high-fidelity prototypes for mobile and web applications using Figma
• • Conducted user research and usability tests, translating findings into design iterations that improved task-completion rates
• • Collaborated closely with developers to ensure pixel-perfect handoff, using organised component libraries and design tokens
• • Delivered two end-to-end app design projects from concept to launch-ready prototype