About Michael
English
Native or bilingual
Experience
- Roam DigitalPPC FreelancerAugust 2018 - Today (8 years)Edinburgh, United KingdomI’m a senior Google Ads and Meta Ads freelancer with experience helping brands and agencies grow through hands-on paid search support.I work across Google Ads, Microsoft Ads, and Meta Ads, supporting ecommerce and lead generation accounts with a mix of day-to-day management, strategy, account restructuring, testing, and performance improvement.Most of my work falls into 3 areas:- Freelance ads management for brands that want an experienced pair of hands- Fractional paid marketing support for businesses that need senior input without hiring full-time- White-label Google Ads and Meta Ads support for agencies that want reliable delivery without building an in-house teamMy style is practical, commercially minded, and low-overhead. Clients usually work with me because they want someone senior enough to get on with things, improve performance, and not create extra management or stress.I’m best suited to brands and agencies looking for high-trust, low-fuss support, and a clear focus on results.If you’re looking for senior freelance paid ads support, feel free to message me.
- TSMS/WebleafHead of PPCAugust 2018 - January 2022 (3 years and 5 months)• Manager for PPC channels across a range of industries in two leading digital agencies• Clients include companies in healthcare, travel, FMCG, SaaS sectors and more• Management of Google, Bing, Facebook, LinkedIn search platforms• Have successfully managed account setup, SEO & website optimisation, tagging, reporting and campaign management based on clients' KPIs and Targets.
- G AdventuresGlobal Manager, Digital MarketingAugust 2016 - August 2018 (2 years)• Direct control and overview of a $6m+ Google and Bing Ad budget.• Creation of website revenue/KPI targets• Lead contact for Google, Facebook, and Microsoft partnerships• Management of 2 Specialists based in the UK and Canada• Taken the lead on creating Lead Generation and Acquisition campaigns on paid channels, growing our CRM database by 50%• In my time in the role, online revenue was at an all-time high and year-on-year growth 20%+
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Education
- University of Warwick, German and Business Studies2012
- InternationalOtto-Friedrich-Universität Bamberg2011International