Michael Totu

3motion is the agency I created to support brands in a dimension deeper than mere design.

Here, it's not just about creating a graphic identity, but about conveying a vibrant emotion, capable of leaving a lasting impression and anchoring a brand in people's hearts.

• Conception and redesign of powerful visual identities, aligned with the DNA and vision of each brand

• Complete artistic direction: graphic universe, storytelling, creative and emotional strategy

• Creation of visual content (photos, videos, immersive campaigns) that touch both the eye and the soul

• Support for brands in their vibrational alignment: from positioning to design, every detail is thought out to resonate with their audience

• Unique vision: transforming branding into an emotional experience that doesn't just sell a product, but creates a deep and memorable connection

✨ 3motion was born from a conviction: a brand exists not by what it shows, but by what it makes people feel.

Health & Wellness

Creation and deployment of a DNVB specializing in transdermal patches (vitamins & wellness)

. Conception and global artistic direction: identity, packaging, B2C and B2B branding (pharmacies), as well as market launch strategy.

• Definition of brand DNA and visual territory

• Creation of visual identity: logo, style guide, graphic universe

• Design of product packaging (Energy, Sleep, Focus, Immunity, Relax ranges)

• Conception of B2C communication materials (Shopify website, social media) and B2B (catalogs, reseller presentations)

• Development of storytelling and key messages to appeal to both consumers and distributors

• Implementation of a retail strategy (pharmacies, specialized marketplaces like Ankorstore / Faire)

• Artistic direction of campaigns (photos/videos, social ads, street interviews)

• Management of the brand experience from A to Z, from visual identity to commercial performance

Wellskin is my first brand, born from my desire to offer a sustainable and innovative alternative to traditional cosmetic products. It's what introduced me to my true passion for branding and allowed me to acquire numerous skills, both creative, technical, and entrepreneurial.

• Complete brand creation: visual identity, logo, packaging, and storytelling

• B2C launch (e-commerce site, digital communication) with full customer experience management

• Transition to B2B with distribution development (reseller partnerships, implementation of catalogs and sales presentations)

• Learning the solid foundations of branding, marketing, and product development: design, web, sales, communication, logistics management, and distributor relations

• Experience that taught me to connect creativity, strategy, and business to build aligned and high-performing projects