Michael Spohn

SaaS and digital products often lose users in the details.

Not because of obvious errors.

But because of linguistic and UX micro-frictions that create uncertainty when the experience should feel fluid and reassuring.

Small hesitations in a user journey can reduce confidence, slow down activation, and impact conversion, even when the translation is technically correct.

I help SaaS and tech companies adapt their products to the German-speaking market with a focus on product clarity, user trust, and reducing friction in activation journeys.

The goal is not just to translate the product.

But to reduce moments of hesitation that slow down activation and weaken user trust.

I work on onboarding flows, activation journeys, UX writing, and product interfaces to make the experience clearer, more credible, and more intuitive for German-speaking users.

I also share insights on multilingual UX, activation journeys, and product micro-frictions on LinkedIn.