About Michael
German
Native or bilingual
Experience
- sieglesignFreelance Marketing Consultant & Graphic DesignerFebruary 1995 - Today (31 years and 6 months)Esslingen am Neckar, Germany📍 For over 30 years | Stuttgart, Munich, Karlsruhe, Heilbronn regionDevelopment and implementation of brand strategies for small and medium-sized enterprisesCorporate Design, Logo Development & Visual IdentitiesPrint and Online Marketing: Campaigns, Social Media & Web DesignClients from crafts, gastronomy, fashion, retail & digital media
- DraftFCB Stuttgart / Wolff & Partner StuttgartFreelancerDIGITAL AND ITFebruary 1998 - December 2013 (15 years and 11 months)Stuttgart, GermanyAs a freelance graphic designer, I worked for the renowned agency DraftFCB Stuttgart / formerly Wolff & Partner Stuttgart. During this time, I contributed to sophisticated direct marketing projects for well-known clients, including:✅ Mercedes-Benz – Development and design of direct marketing campaigns for customer loyalty and sales promotion✅ Deutsche Bahn – Creative conception of advertising measures for various target groups✅ Barmer – Design and implementation of direct marketing materials for member communication / customer magazineThis collaboration has sustainably shaped my experience in strategic direct marketing, customer communication, and brand management, and further honed my expertise in targeted customer outreach.
- Industrie und HandelskammerOnline Marketing Manager (Chamber of Commerce and Industry)June 2020 - Today (6 years and 1 month)Stuttgart, GermanyThe certification as a certified Online Marketing Manager (IHK) confirms my comprehensive expertise in digital marketing, social media, search engine optimization (SEO), search engine advertising (SEA), content marketing, and performance strategies. Through this further training, I have specifically deepened my knowledge to support companies in developing and implementing effective online marketing strategies.Special Focus Areas:✅ Strategic Online Marketing Planning – tailor-made concepts for companies✅ SEO & SEA – better visibility and targeted ads on Google & Co.✅ Social Media Marketing – effective use of Facebook, Instagram, LinkedIn & Co.✅ Content Marketing – compelling content for more reach & customer loyalty✅ Web Analytics & Tracking – data-based optimization of campaignsWith this certification, I complement my many years of experience in marketing & design with sound digital skills – for a holistic and future-oriented brand strategy. 🚀
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