About Michael
German
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English
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Experience
- Michael SchneiderSelf-employed Online Marketing ExpertDIGITAL AND ITNovember 2021 - Today (4 years and 6 months)Düsseldorf, Germany▪ Development and implementation of cross-platform online marketing strategies.▪ Monitoring of relevant department KPIs and derivation of measures for revenue and performance increase.▪ Responsibility for the areas SEA, SEO, PSM.▪ Budget planning and control across all marketing channels.▪ Strategic development of new work structures and processes within the team▪ Training of employees in marketing, especially SEA & Instagram.
- Roboexpert GmbH & Co. KGHead of Online MarketingE-COMMERCEJanuary 2019 - January 2022 (3 years)Düsseldorf, Germany▪ Strategic leadership and further development of the marketing team.▪ Development and implementation of cross-platform online marketing strategies.▪ Monitoring of relevant department KPIs and derivation of measures for revenue and performance increase.▪ Responsibility for the areas SEA, SEO, PSM, and E-mail Marketing of 13 online shops.▪ Budget planning and control across all marketing channels.▪ Strategic development of new work structures and processes within the team and cross-departmentally with the IT department, purchasing, and customer service.▪ Training of employees in marketing, especially SEA.▪ Management and briefing of external service providers and agencies in the areas of SEA, SEO, and content creation.
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Education
- Master of ScienceRuhr University BochumMaster of Sports Science – Sportberatung & Management