Freelancer profile translated to English.

Description

As a brand consultant or interim marketing manager, I am your support in challenging tasks:

I have been working as a freelance brand consultant for over 12 years with companies and agencies on strategic projects. Typical occasions for collaboration are

Brand relaunch,
Brand strategy and positioning
Target group studies and competitive analyses,
Employer branding
Communication strategy

As an interim marketing manager, I support companies with short-term staffing needs, such as parental leave or vacation replacement. With quick familiarization, active communication with stakeholders, and efficient execution, I take over projects and daily business.

I am particularly active in the B2B segment and the digital industry, and I enjoy dealing with products that require explanation and the challenges faced by medium-sized businesses. A selection of my mostly long-term clients (you will find corresponding references further down):

WAGO, the hidden champion of the electrical industry
the digitalization service provider for complex projects ]init[ AG
the XING/New Work SE network
the B2B marketplace marketer Visable with the brands wlw and europages
mobile games from the game studio Good Game
digital B2B experts such as virtual7, emetriq, teambits, and phrase
as well as the branding and digital agencies Syndicate, Design Bridge and Partners, GREY, PUSHH, DI Unternehmer, Reizpunkt, and Strichpunkt.

Whether challenges in strategic marketing and branding or when it comes to implementing the strategy into operational marketing activities. Whether in the role of a brand consultant or marketing consultant, as an interim marketing manager or marketing coach... Let's talk about your challenge: I look forward to your inquiry!

Industry field of expertise

Languages

English
Fluent
German
Native or bilingual

Workplace preferences

Can work on-site

Hamburg (up to 50km), Stuttgart (up to 50km), Berlin (up to 50km)

Michael Schimming Freelance Markenberatung
Interim Marketing Manager & Brand Consultant
CONSULTING AND AUDITS
July 2013 - Today (12 years and 11 months)
Hamburg, Germany
Self-employed brand consultant as well as interim brand and marketing manager for SMEs and startups. The focus of my services is
Brand consulting
Employer branding
Interim management
Consulting packages for SMEs & Start-ups
I work for companies as well as design and advertising agencies. On a project basis or with a predictable retainer for interim roles.

Current projects 2026 for an electrical engineering group, a medical technology manufacturer, a mechanical engineering company, a service provider for digitalization projects, and a communications agency.

More information at
Project Management Marketing Consulting Brand Strategy Brand Positioning
Mindflow Innovation GmbH
Co-founder and Managing Director
SOFTWARE PUBLISHING
July 2012 - February 2015 (2 years and 8 months)
Hamburg, Germany
Co-founder and managing director of the startup mindflow. We developed a digital solution for workshops and evaluated it on the market.

I was responsible for product conception, customer support, marketing, finance, and personnel. With our content marketing, we even received inquiries from Accenture and achieved significant reach on social media. We were featured in T3N, were invited to TRENDONE as innovators, and our tool was used by the city of Hamburg in a workshop as part of the Olympic bid.
Project Management Corporate Strategy Corporate Leadership Company Founding Lean Startup
Agenturlaufbahn
Consulting in various agencies
January 2006 - July 2013 (7 years and 6 months)
Employed at various career levels in consulting at the following agencies:
Schaller & Partner
Musiol Munzinger Sasserath
Brand Union
Landor
Consulting Marketing Management Project Management Consulting Brand Strategy