Freelancer profile translated to English.

Description

From idea to impact

Hi, I'm Michael and I stand for tailor-made strategies that strengthen your brand in the digital space.

From performance marketing and social media management to content creation and web design – I combine creativity and strategy for sustainable success.

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual
Polish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Aubenhausen & Friends GmbH & Co. KG
Web Development & Digital Strategy for Online Course Platform
E-COMMERCE
July 2025 - Today (11 months)
Complete conception and implementation of a website from scratch, including UX planning, responsive design, and technical implementation.
Integration of an online course platform, including course structure, user guidance, video embedding, and progress tracking for participants.
Integration of a secure and user-friendly payment system for digital products.
Content creation & implementation within the system, from the homepage to course overviews, emails, and automated processes.
Connection to newsletter tools and analysis systems to enable email marketing, conversion tracking, and retargeting.
Launch support including testing, optimization, and training of the team for independent maintenance.
Exit Salon
Brand & Web Design Partner for Hair Salon
HEALTH AND WELLNESS
April 2025 - May 2025 (1 month)
Modernization of the brand image through redesign of the existing logo.
Conception and implementation of new websites including responsive design, clear structure, and target group-oriented user guidance.
Integration of online booking systems to optimize customer experience and internal processes.
Design development for digital and analog applications (e.g., price list, business cards, social media assets) with a consistent look & feel.
Consultation on structure and content to clearly and convincingly convey the salons' positioning.
Aubenhausen & Friends GmbH & Co. KG
Performance Marketing & Creative Strategy Lead in E-Commerce
E-COMMERCE
April 2025 - Today (1 year and 2 months)
Consultation and support of performance marketing campaigns for targeted increase of online shop sales, with a focus on conversions and scalable growth.
Strategic campaign development on Meta & Google Ads platforms, including target group segmentation, funnel planning, and budget allocation.
Creative creation & testing: Development, briefing, and production of high-performing creatives (photo & video), adapted to target group, funnel stage, and platform.
A/B testing & data analysis: Continuous testing and optimization of ad variations for better KPIs and more efficient use of resources.
Sales increase through data-based recommendations and close coordination with the client.
Consultation on landing pages and product staging to sustainably increase ROAS and optimize customer experiences.