Freelancer profile translated to English.

Description

I am a leader who builds brands, scales digital products, and transforms complex markets into clear strategic opportunities. With my experience in leadership positions, high-growth environments, and digital transformation programs, I focus on achieving measurable market impact through positioning, storytelling, and disciplined execution.

Feel free to contact me. No obligation. I look forward to any exchange.

Best regards, Michael Pelz

Languages

German
Native or bilingual
Spanish
Basic
English
Fluent

Workplace preferences

Can work on-site

München (up to 50km), Berlin (up to km)

Pro7Sat1.Media SE
Portal Relaunch of all Channel Websites like Pro7, Sat.1, Sixx and Kabel1
PRESS AND MEDIA
September 2022 - July 2023 (10 months)
München, Germany
Leading the relaunch of the channel websites of the Pro7 Sat.1 Group, managing complex project dynamics and coordinating with various stakeholders, including alignment with top management.
Product Management Project Management
LEONET AG
Interim Head of Digital Strategy
TELECOMMUNICATIONS
July 2021 - March 2023 (1 year and 8 months)
Development of a mobile-first portal that harmonizes customer centricity, ease of use, and increased sales. Analysis of customer groups and derivation of their respective needs. Conception of user flows and creation of wireframes. Management of the development agency, steering of the SEO agency, and close collaboration with the brand agency.
Leadership Project Management Social Media Online Marketing Web Marketing Scrum
Pro7Sat1 Media SE
Interim Project Lead Digitalization
ENTERTAINMENT AND LEISURE
September 2018 - May 2020 (1 year and 9 months)
München, Germany
TASK:
Galileo, arguably Germany's most famous TV show, aims to win back lost TV viewers digitally with a product relaunch of its website and app.

APPROACH AND RESPONSIBILITY
1. Implementation of requirements in Scrum sprints. Iterative execution based on the Build, Measure, Learn principle.
2. Leadership of the product team of over 20 directly involved employees from software development, UX & Design, Marketing, and CRM.
3. Implementation of data-based analysis tools for steering product development.
4. Conducting Design Sprints and prototype tests and transferring the results into the backlog.

RESULT
Number of downloads of the new apps within the first two months exceeding 100,000.
Increase in time on site spent by over 21%.
Successful import of over 18,000 clips into the presences.
Product Management Software Development App Web SEO Mobile Design