Freelancer profile translated to English.
Back to original languageAbout Michaël
Product Builder & UI/UX Designer⚡| Web Developer / Integrator |
Conversion (CRO) & E-commerce | Ex E-commerce & Retail |
Freelance | Committed to digital inclusion | RQTH and TIH Profile
Hi, I'm Michaël,
Freelance UI/UX Designer in Marseille. I help agencies, startups, SMEs, e-commerce businesses, and many others transform their ideas into modern, intuitive, and effective interfaces.
After more than 20 years in mass retail (where I learned the art of understanding customers... sometimes better than they understood themselves 😅), I changed paths in 2018 because a workplace accident decided for me.
Mass retail taught me deep empathy...
My superpowers? Dual expertise:
UI/UX Designer → Benchmarking, Wireframes, Prototypes, Design systems on Figma and much more!
Web Developer/Integrator → HTML, CSS, WordPress, Prestashop, front-end integration...
And what's more, I'm committed to digital inclusion because I'm a "RQTH / TIH Profile"!
Today, I design experiences where every pixel solves a real user problem.
I don't just produce beautiful interfaces, I produce interfaces that also change behaviors.
Concrete projects like the redesign of the ordering system on McDonald's kiosks (faster process, more intuitive interface).
In short, if you're looking for a designer who understands your users and your business challenges: you've come to the right place.
📩 Launching a digital project? Need a design that converts?
Contact me!
French
Native or bilingual
Can work on-site
Marseille (up to 20km)
Experience
- Axium DesignUI & UX DesignerAugust 2025 - Today (10 months)Marseille, FranceUI/UX Design:Wireframes, Prototypes, Design Systems, Style Guides, Mood Boards, Responsive design...UX Research:Design thinking & Design sprints, Analytics & A/B testing, Personas, User journeys, User testing, Benchmarking, Road Map, Flow chartsGenerative AI:Chat GPT, Google Gemini, Claude, Midjourney, Nanobanana, Lovable, Stitch, Make...Front-End Dev:HTML, CSS, Javascript, WordPress, PrestashopTools:Figma, Canva, AI, GitHub, VS Code, etc.
- Leroy MerlinSales Advisor (Carpentry)RETAIL (LARGE RETAILERS)January 2019 - December 2024 (5 years and 11 months)Marseille, FranceSales and advice (Creating custom quotes, order forms, etc.) Customer traffic management (Product display, product highlighting, restocking, inventory, receiving) Stock management Customer event organization
- Les NaturbanisésPresident / CEORETAIL (SMALL BUSINESS)January 2020 - December 2022 (2 years and 11 months)Marseille, FranceCompany creation and management, Articles of incorporation, financial structuring... Complete website design / deployment of the online sales interface with sales funnel (Prestashop) Merchandise ordering and management Supplier sourcing (Contact, negotiation, competitive analysis...)
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Education
- UI/UX Design and Artificial IntelligenceSkill4All2024UI/UX Design et intelligence artificielle
- Web Developer/Integrator - Design and DevelopmentEcole du numérique " Simplon.co"2018Développeur/intégrateur Web Junior - Conception et développement