Freelancer profile translated to English.
Back to original languageAbout Michael
About Me
With 10 years of experience in SEO and Google Analytics Certification, I have helped numerous companies optimize their online visibility and increase their organic traffic.
I master all technical and creative aspects of SEO: from audit and performance analysis to the production of optimized content, including the implementation of netlinking strategies and on-page/off-page optimization.
My background as an E-commerce Manager has also allowed me to develop a global vision of commercial needs and conversion challenges, while my past as a journalist has equipped me with an impactful writing style and a strategic sense of communication.
My Key Skills
- SEO Audit and Performance Analysis
- Content Strategy & Keyword Optimization
- SEO Writing and Engaging Storytelling
- SEO Optimizations for Marketplaces
- SEO Training
- E-commerce Redesign and Project Management
- Conversion Rate Improvement
- Netlinking Strategy
Why Work With Me?
I make it a point of honor to adapt each of my strategies to the specific needs of my clients, taking into account their objectives, their market, and their audience, in order to offer tailor-made and effective solutions.
Whether you need to improve your referencing, boost your conversions, or design a compelling content strategy, I am here to support you with pragmatism and efficiency.
Concrete Results
- Terravita
+20,000 keywords positioned, +€600,000 in annual SEO revenue in 3 years
- Toute La Nutrition
+90,000 keywords positioned, +€1.2M in annual SEO revenue in 4 years
- Parlez-moi de Paris
+2,000 keywords positioned, +120% revenue in 2 years
- Le Lab Shop
+6,000 keywords positioned, +800% revenue in 2 years
- Inead
+58% visitors and +46% leads over 2 years
English
Basic
French
Native or bilingual
Can work on-site
Marseille (up to 50km)
Experience
- Arcane DigitalSEO Consultant, Strategy & Digital PerformanceSeptember 2024 - Today (1 year and 9 months)Châteauneuf-les-Martigues, France- Technical, Semantic & Awareness Audit: analysis of site technical structure, semantic relevance, and overall visibility to identify improvement and development opportunities.- Content Study, Strategy and Writing: development of SEO-optimized content strategies, considering market trends, competition, and user expectations.- Writing engaging and relevant content to strengthen site positioning.- On-page & Off-page Optimization: analysis and optimization of internal elements (tags, internal linking, architecture, semantic cocoon...) and external elements (backlinks, partnerships) to maximize visibility on search engines.- Website Redesign: participation and supervision of complete redesigns, integrating best practices in SEO and SXO to optimize overall performance pre and post-launch.- Monitoring and Reporting: regular KPI analysis and creation of detailed reports to adjust strategies and achieve set objectives.
- Laboratoire TERRAVITASEO ManagerJune 2020 - September 2024 (4 years and 3 months)Aix-en-Provence, FranceLaboratoire Terravita is a group encompassing 3 websites: Toutelanutrition.com, Terravita.fr & Eiyolab.com Actions on Toutelanutrition.com- Website redesign management- Technical foundation corrections and optimizations- Creation of monthly editorial plans and implementation of content strategy- Development of a netlinking plan to promote the brand and position key products- Product description writing- Content and product integration on CMS Easyway & Sylius Results on Toutelanutrition.com +60,000 new keywords positioned (+230% increase) +3M new annual visitors (+110% increase) +1000 referring domains acquired (+300% increase) Actions on Terravita.fr- Launch of the new brand with competitive benchmarking, creation of menus, categories, and content- Website redesign management- Technical foundation corrections and optimizations- Creation of monthly editorial plans and implementation of content strategy- Development of a netlinking plan to promote the brand and position key products- Product description writing- Content and product integration on CMS Prestashop & Sylius Results on Terravita.fr +10,000 keywords positioned +50,000 annual visitors +400 referring domains acquired Actions on Eiyolab.com- Website redesign management- Technical foundation corrections and optimizations- Product description writing- Content and product integration on CMS Sylius General Actions- Bi-annual audits & reporting- Close collaboration with the R&D department (product naming, ingredients...)- Regular working groups with the Branding/Marketing department- SEO evangelization of internal teams
- NOIISESEO Team LeaderAugust 2018 - June 2020 (1 year and 10 months)Marseille, FranceSEO Team Leader:- Responsible for an SEO Team- Management of a client portfolio of 50 clients- Client portfolio retention- Technical support and advice- Optimization of Group procedures- SEO evangelization of technical departments (development, writing...)- Recruitment responsibilities- R&D SEO Project Manager:- Client portfolio management- Site audit- Technical analysis- Semantic recommendations- Benchmark- KPI implementation and analysis- Reviews- Netlinking strategy- Webmarketing advice- Retroplanning- Client meetings
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Education
- Google Analytics TrainingGoogle2017- Structure d’un Compte Google Analytics - Comprendre et Identifier les Indicateurs Clés de Performance (KPI) - Création de Tableaux de Bord et Rapports Personnalisés (Reporting) - Mesure d’Audience - Chemins de Conversions
- Professional Referencer TrainingCyn Communication2015- Google Analytics (suivi et analyse du trafic) - Google Adwords (gestion et optimisation des campagnes) -Référencement SEM (SEO : suivi et optimisation du référencement, inscription sur les annuaires / SEA : Création, optimisation et reporting de campagnes / SMO : Optimisation et diffusion des informations sur les réseaux sociaux) - Veille concurrentielle - Analyse des réseaux sociaux (Facebook, Twitter, Blogs, Pinterest, Viadeo, Linkedin, Youtube) - Modération de l’E-Réputation sur les réseaux sociaux et les forums