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Michael LeroyML

Michael Leroy

AUGMENTED CREATIVE DESIGNER

On-demand
Bruxelles, BE
15+ years

Average response time: 1 hour

About Michael

Some designers build brands. Others animate them. A fewcompose the sounds around them. Very few do all three, and fewerstill are exploring what generative AI can add to that mix.Over 25 years, I've built lasting brand worlds across agencies anddirect clients. Long collaborations, because I invest in the biggervision, not just the next deliverable.What stays constant: a sharp eye, rigorous attention to detail, andthe belief that a brand identity should be seen, felt in motion, andheard.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • designerandmore.be
    Augmented Creative Designer
    January 2026 - Today (5 months)
    Certains designers créent des marques. D'autres leur donnent vie. Quelques-uns composent l'univers sonore qui les entoure. Très peu font les trois, et encore moins explorent les apports de l'IA générative. Depuis plus de 25 ans, je bâtis des univers de marque durables, aussi bien en agence que chez des clients directs. Des collaborations de longue durée, car je privilégie la vision à long terme, au-delà du simple livrable. Ce qui demeure constant : un œil aiguisé, une rigueur exemplaire et la conviction qu'une identité de marque doit être vue, ressentie en mouvement et entendue.
    Direction artistique Motion design Sound design identité graphique
  • ACTITO
    SENIOR CREATIVE DESIGNER
    DIGITAL AND IT
    October 2018 - December 2025 (7 years and 3 months)
    Louvain-la-Neuve, Belgium
    Art Direction, Corporate Identity, Brand As sets (print, newsletter templates, social images, website, webinars, ...) Motion Design and Sound Design
  • Atypic
    DIGITAL ART DIRECTOR
    DIGITAL AND IT
    November 2010 - May 2018 (7 years and 6 months)
    Louvain-la-Neuve, Belgium
    Identity, Advertising,Corporate, Activation,Art Direction, Graphic Design,Animation, WebDesign,SoundDesignReferences:Racb - Entremont - Bongrain -Plug Mobile - Croix-Rouge deBelgique - NanoCyl - OhChef -BePharBel - Sanofi (Rhinatiol,Omnivit, Allegra,...) - Takeda(Dynatonic, Magnecaps,Glucadol, Quatral,...)

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