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Michael KegelMK

Michael Kegel

Web Designer, Copywriter, and Branding Expert

€800/day
Schwerin, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Michael

As a visionary director of innovative marketing strategies, he has been staging the brands of small and medium-sized owner-managed companies for over 20 years in such a way that, away from the all too often propagated sales mentality and vehement objection handling, they gain the attention of the target group with their outstanding offer, which has the greatest need for it, leading to significantly more satisfied clients and the minimization of customer churn.

He stages this concept in the form of smart, legally compliant website systems with converting copywriting, cinematic video marketing, and captivating social media ads management for the automated maximization of reputation, visibility, and, last but not least, ROI, ROAS, and revenue.

Given his career path, which has led him, among other things, to the organizing team of the first German dialogue conference, the board of several professional associations, and the head of public relations for a North German film festival, he knows from experience that every brand has its own unique story that is worth shining with the captivating storytelling of a blockbuster.

Find out with him today how the script for the scaling potential of your company or project looks and how you can precisely focus the eyes of your potential clientele on your offer with carefully curated communication solutions, as well as open your curtain for a steady influx of qualified leads with perfectly orchestrated marketing strategies.
  • German

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Schwerin (up to 50km), Wismar (up to 50km), Lübeck (up to 30km), Güstrow (up to 50km), Lüneburg (up to 10km), Hamburg (up to 10km), Berlin (up to 10km), Stralsund (up to 50km), Rostock (up to 50km), Neubrandenburg (up to 50km), Waren (Müritz) (up to 50km)

Experience

  • diverse Marketingagenturen
    Copywriter, Professional Translator, and Videographer
    DIGITAL AND IT
    March 2015 - Today (11 years and 3 months)
    • Advertising texts that stand out from the crowd and are target group-specific, especially for complex offers, as well as job advertisements eloquently formulated for appealing talents
    • Eloquently written texts for practically any tone and intention; including lectures, speeches, and presentations
    • Professional, literary, and certificate translations EN DE ES
    • Conceptualizing camera settings and capturing video footage for editing and sound design of trailers, corporate films, and reels
    Copywriting Text Creation Text Optimization Translation Advertising Texts
  • Verband deutscher Sprecher e. V.
    Member of the Extended Board
    CIVIC AND SOCIAL ORGANIZATIONS
    March 2023 - September 2024 (1 year and 6 months)
    Köln, Germany
    Support for the board in finance and organization, particularly as assistant to the treasurer
    Board Internal Communication Corporate Communications
  • Kommunales Impfzentrum
    Technical Assistant
    PUBLIC SECTOR
    January 2021 - December 2021 (11 months)
    Schwerin, Germany
    Assistance and support for stationary and mobile vaccination teams in the state capital Schwerin

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Education

  • Certified Interpreter for Authorities and Courts (B. A.)
    Hochschule Magdeburg-Stendal
    2014
    Dolmetschtechniken, fachsprachliches Übersetzen sowie Urkunden-Übersetzen | Auslandsstudienjahr an der Universität Chester einschließlich Tätigkeit als Gastdozent im Modul Konversationsdeutsch am Fachbereich Moderne Sprachen
  • Certified Foreign Language Correspondent (English)
    Deutsche Telekom AG | Dipl.-Dolm. Edeltraud Panisch
    2006
    Wirtschaftsenglisch, fachsprachliches Übersetzen und englischsprachige Korrespondenz | Betriebspraktika: T-Com International AG in Bonn, T-Punkt Vertriebs GmbH in Köln und Leverkusen sowie die Berufsakademie der Deutsch-Britischen Industrie- und Handelskammer in London

Certifications

  • Publicly Appointed and Sworn Translator for English-German
    Oberlandesgericht Rostock
    2014
    https://www.justiz-dolmetscher.de/Recherche/de/Person/Details/52617
    German to English Translation English to German Translation Spanish to German Translation Administration Law
  • Certified Interpreter for Authorities and Courts (B. A.)
    Hochschule Magdeburg-Stendal
    2014
    Specialized Interpreting Specialized Communication Legal Language Linguistics Document Translation Terminology Law Studies Specialized Translation English to German Translation Spanish to German Translation

Skill set

Categories