Michael Iniguez Salazar

I am a Senior Technical Operations Consultant (ex-E-commerce Director in Los Angeles). I help brands scale by fixing the "technical debt" that hinders their growth. I'm not an agency; I'm the "SysAdmin" who audits and repairs what agencies often overlook.

My Focus: Operational Integrity

Unlike a standard web developer, my goal is to ensure your inventory, orders, and marketing data flow error-free ("Platform Entropy") between Shopify, your ERP, and your sales channels.

Fashion & Retail (LACAUSA / Elle): Led technical operations and complex data migrations for scaling fashion brands.

CPG (Belter Pouches): Technical architect of a complete ecosystem (D2C + B2B), implementing advanced subscription logic, dynamic bundles, and data connectivity (Meta CAPI/Google).

Shopify Plus Architecture: Scripts, automation flows (Flow), and complex inventory logic.

"Signal Loss" Repair: Auditing and fixing conversion pixels and APIs (Meta/GA4) to recover lost marketing data.

Critical Systems: Real-time inventory synchronization, returns logistics, and wholesale portals.

Data Migrations: Moving sensitive data without losing customer history or SEO.

Languages:English (Native) / Spanish. I work as your strategic technical partner to solve problems at their root.