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Michael Iniguez SalazarMI

Michael Iniguez Salazar

Senior Shopify Technical Operations

€500/day
Oviedo, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Michael

Shopify Technical Operations & Data Architecture Specialist

I am a Senior Technical Operations Consultant (ex-E-commerce Director in Los Angeles). I help brands scale by fixing the "technical debt" that hinders their growth. I'm not an agency; I'm the "SysAdmin" who audits and repairs what agencies often overlook.

My Focus: Operational Integrity
Unlike a standard web developer, my goal is to ensure your inventory, orders, and marketing data flow error-free ("Platform Entropy") between Shopify, your ERP, and your sales channels.

Featured Experience:

Fashion & Retail (LACAUSA / Elle): Led technical operations and complex data migrations for scaling fashion brands.

CPG (Belter Pouches): Technical architect of a complete ecosystem (D2C + B2B), implementing advanced subscription logic, dynamic bundles, and data connectivity (Meta CAPI/Google).

What Problems Do I Solve?

Shopify Plus Architecture: Scripts, automation flows (Flow), and complex inventory logic.

"Signal Loss" Repair: Auditing and fixing conversion pixels and APIs (Meta/GA4) to recover lost marketing data.

Critical Systems: Real-time inventory synchronization, returns logistics, and wholesale portals.

Data Migrations: Moving sensitive data without losing customer history or SEO.

Languages:English (Native) / Spanish. I work as your strategic technical partner to solve problems at their root.
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • ELLE Footwear
    Senior Integration Lead & Multi-Channel Ops
    June 2024 - Today (2 years)
    Los Angeles, CA, USA
    Managing the enterprise data pipes and multi-channel commerce between Shopify and external ecosystems.

    Search & Data: Configured Google Merchant Center feeds and executed technical SEO implementation (including media asset optimization and meta structure).
    Shopify SEO Google Merchant Center E-Commerce Strategy Meta Business Manager
  • Christian Audigier
    E-Commerce Technical Operations
    April 2025 - Today (1 year and 2 months)
    Los Angeles, CA, USA
    Asset Security: Handled domain verification and catalog visibility in Meta Business Manager to ensure ad compliance.
  • LACAUSA Clothing
    Senior Migration Specialist & Data Architect
    June 2024 - Today (2 years)
    Los Angeles, CA, USA
    Inventory Ops: Managed inventory logic and media asset sanitization (renaming for SEO) prior to import.
    Data Migration Shopify Inventory Management SEO E-Commerce Strategy

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Education

  • Likes to Leads: Interact with Customers Online Foundations of Digital Marketing and E-commerce Attract and Engage Customers with Digital Marketing
    Likes to Leads: Interact with Customers Online Foundations of Digital Marketing and E-commerce Attract and Engage Customers with Digital Marketing
  • Associate's Degree, Accounting
    Los Angeles Mission College
    2002
    Associate's Degree, Accounting

Skill set

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