Michael Ingram

• ● Helped the company to redefine their clinical trials and medical information products to better meet the needs of potential customer

• ● Developed and configured a more coherent CRM, then used this in conjunction with segmented ads campaigns

• ● Worked with SMT to consider and define their product proposition and stakeholder mapping

• ● Built up large databases of potential leads (via Sales Nav) then brought users into TOF

• ● Delivered LeadGen digital marketing campaigns (focused on US Pharma, UK NHS) using Linkedin Ads and Search, with ongoing evaluation and input on strategic direction and channel mix

• ● Developed messaging workshops with commercial teams to truly define potential clients' Decision Making Units and Pain Points; this understanding was then incorporated into the digital strategy for each vertical

• ● Calculated Marketing Budget projections for Q1-4 2023 based on target TCV, broken into four verticals

• ● Rebuilt and repurposed website around needs-focused Landing Pages and Funnels, with cross-pollination via content, eBooks, White Papers, and tracking on all Conversion Points

• ● Worked with C-Suite to provide a multi-million dollar 'scale-up' business with a more focused, data-driven approach to digital marketing and online content B2B)

• ● Planned and delivered a B2B LeadGen campaign targeting the hospitality sector, using Search Remarketing, Linkedin Ads, Sponsored InMails and Youtube

• ● Carried out an extensive data-driven SEO programme, involving content-building and site redesign

• ● Implemented funnels with varied attribution models for each channel

• ● Delivered an large-scale CRM integration project, involving automation, reporting, and dashboards