Freelancer profile translated to English.

Description

I have been working as a freelancer since 2009, with a focus on Web Analytics since 2013. I have practical experience and knowledge in all phases, from conception, implementation, and quality assurance, through the creation of regular and ad hoc reports, to detailed analysis for gaining insights and identifying optimization potential.

In projects, I often take on the role of an interface between business requirements and technical implementation. As a computer scientist (Diplom-Informatiker), I have the necessary technical knowledge of current web technologies, and through my many years of SEO/SEA experience, I am very familiar with the requirements from a marketing perspective.

I am proficient in using various Tag Management Systems as well as common analytics tools. I am also happy to share this knowledge with colleagues from different departments.

I quickly familiarize myself with new tasks and am happy to support you reliably with your analytics projects.

Languages

German
Native or bilingual
English
Fluent
Dutch
Conversational
French
Basic

Workplace preferences

Can work on-site

Bonn (up to 50km), Berlin (up to 100km), Hamburg (up to 100km), Braunschweig (up to 100km), Köln (up to 100km), Münster (up to 100km), Leipzig (up to 100km), Dresden (up to 100km), Mainz (up to 100km), München (up to 100km), Nürnberg (up to 100km), Frankfurt am Main (up to 100km), Mannheim (up to 100km), Ulm (up to 100km), Freiburg im Breisgau (up to 100km), Regensburg (up to 100km), Erfurt (up to 100km), Kassel (up to 100km), Bielefeld (up to 100km), Bremen (up to 100km), Saarbrücken (up to 100km)

Schulungsanbieter
Lecturer Web Analytics
EDUCATION AND E-LEARNING
January 2025 - Today (1 year and 7 months)
Köln, Germany
Lecturer for open training sessions and company training in the field of Web Analytics (Adobe Analytics, Adobe Launch, Google Analytics, Google Tag Manager, Looker Studio)
Adobe Launch Google Analytics Adobe Analytics Google Tag Manager Looker Studio
Modeunternehmen
Tracking Expert
FASHION AND COSMETICS
September 2023 - August 2025 (1 year and 11 months)
Köln, Germany
Maintenance and further development of web tracking with Google Tag Manager and Google Analytics; Creation of regular and ad hoc reports with Looker Studio; Integration of marketing tags in coordination with external service providers
Google Analytics Looker Studio Google Tag Manager Consent Management
Versicherungsunternehmen
Web Tracking & Reporting
BANKING AND INSURANCE
October 2022 - March 2023 (5 months)
Frankfurt am Main, Germany
Monitoring of online conversions with Google Analytics; Creation of new and maintenance of existing dashboards with Looker Studio; Adjustment of tracking with Google Tag Manager
Google Analytics Looker Studio Google Search Console SEO Google Tag Manager