Freelancer profile translated to English.
Back to original languageAbout Michaël
Freelance WordPress & SEO since 2009, I support self-employed individuals, SMEs, and non-profits in the creation, optimization, and evolution of their websites.
IFAPME trainer since 2021, I also pass on my expertise to teams wishing to gain autonomy on WordPress, WooCommerce, or their SEO strategy.
What I do most often:
• Creation or complete redesign of WordPress sites
• SEO Optimization (structure, content, performance, Core Web Vitals)
• WooCommerce setup and store optimization
• Technical audit & actionable recommendations
• WordPress troubleshooting (bugs, slowness, migration, security)
• Individual or team coaching: WordPress, SEO, e-commerce
My added value:
• 20+ years of web experience
• Dual profile: technical expert + professional trainer
• Clear process, simple and results-oriented communication
• Systematic client empowerment
• Strong sense of service and pedagogy
Available for: one-off missions, redesigns, optimizations, tailor-made support.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Centre IFAPME Liège-Huy-VerviersTrainerEDUCATION AND E-LEARNINGJanuary 2021 - Today (5 years and 5 months)Liege, BelgiumBusiness owner training: E-Commerce Entrepreneur. I provide training for 4 modules:Business owner training: Digital Marketing Project Manager I provide training for the applied IT module.
- FreelanceWebmaster - DeveloperOctober 2009 - Today (16 years and 8 months)Villers-le-Bouillet, LG, BelgiumI created my first website as a self-taught individual in 1997 and have followed all the developments since then. From the first dynamic sites in ASP and PHP to the advent of search engines and therefore SEO, and finally the arrival of social networks.
- Ressourç-âges ASBLAdministrator - TreasurerJanuary 2014 - December 2023 (9 years and 11 months)Villers-le-Bouillet, LG, BelgiumWe also launched the organization of a monthly Repair Café with a few volunteers. Its purpose is to combat planned obsolescence imposed by major manufacturers.Through all these actions, we aimed to recreate social connections between the inhabitants of the village and its surroundings.
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Education
- Copywriting - Advanced Training Copywriting-IntroductionCopywriting - formation avancée Copywriting-introduction
- Degree in Industrial Computer ScienceHEPL - University College of the Province of Liège2001Graduat en informatique industrielle