Freelancer profile translated to English.
Back to original languageAbout Michael
Former Director of Digital Marketing Strategy at Publicis Singapore and leader of a team of 15 people, I then created a consulting firm helping traditional companies transition to digital, which I sold to a consulting group in February 2022.
Back in France to be closer to my family, I now want to help other companies and entrepreneurs achieve their goals in all areas of digital marketing strategy.
Feel free to contact me to explain the details of your project.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- TechteamFounder and CEOCONSULTING AND AUDITSJuly 2016 - February 2022 (5 years and 8 months)SingaporeThe company was sold to a consulting group in February 2022.Techteam's mission was to help traditional companies transition to digital so they:1- boost traffic to their sales pipeline2- gain productivity and increase their bottom line3- get tax rebates under Singapore's digital transition scheme4- and get government subsidies, all at the same time.We had more than 100 corporate clients on board at the end of 2021
- PublicisStrategy DirectorCONSULTING AND AUDITSJune 2016 - December 2018 (2 years and 6 months)Singapore- Secured with the team a $4 million long-term CRM program with Audi Singapore- Managed 20-25 clients with a team of 15 strategists across F&B, pharmaceuticals, snacks, travel, banking, insurance and infant care categories, representing more than $20 million of annual revenue for the agency.
- DentsuSenior Strategy ManagerCONSULTING AND AUDITSFebruary 2015 - June 2016 (1 year and 4 months)Singapore- Strategy lead on Mondelez (Oreo, Chips Ahoy!, agency's top account) - increased social engagement by 26% in 2015 across APAC- Strategy lead on all creative briefs for new businesses- Grew and mentored new hires
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Education
- Master's Degree, Marketing and StrategyUniversité Paris Dauphine- PSL2009Master's Degree, Marketing and Strategy
- Master's Degree, Communication and MultimediaPanthéon-Assas université2008Master's Degree, Communication and Multimedia