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Michael GfellerMG

Michael Gfeller

PO / eCommerce Specialist

€350/day
Bern, CH
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Michael

I am an eCommerce specialist & Product Owner with several years of experience in B2B and B2C projects – in SMEs as well as large corporations. I am currently employed full-time at 80% and available for external projects with 40-50% capacity. Collaboration is straightforward: Invoicing is handled through my employer, so there is no additional administrative effort for you.
  • German

    Native or bilingual

  • French

    Conversational

  • English

    Fluent

Can work on-site
Bern (up to 50km)

Experience

  • Heiniger Kabel AG
    eCommerce B2B Specialist
    July 2024 - Today (1 year and 11 months)
    Liebefeld, BE, Switzerland
    • Support and further development of e-shop & website
    • Planning & implementation of EDI connections
    • Planning and execution of SEO & SEA measures
    E-commerce CMS API SEO
  • Die Schweizerische Post
    Marketing Specialist
    September 2019 - March 2024 (4 years and 6 months)
    Bern, Switzerland
    • Product responsibility for postshop.ch
    • Coordination of marketing and further development
    • Interface between Product Manager, Marketing and IT
    E-commerce Scrum
  • hajk Scout & Sport AG
    Online Marketing Manager
    October 2015 - June 2019 (3 years and 8 months)
    Bern, Switzerland
    • Management of online shop, newsletters & social media channels
    • Project management for online shop relaunch
    • Planning & implementation of SEO & SEA measures
    • Planning & implementation of interfaces from the online shop to third-party systems
    • Design of print materials with InDesign & Photoshop
    E-commerce SEM E-Mail-Marketing SEO

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Education

  • BA Media & Communications Science
    University of Fribourg
    2015
    Nebenfächer: Wirtschaftsinformatik, Informatik, Zeitgeschichte
  • CAS Online Marketing & Social Media
    University of Bern
    2018
    CAS Online Marketing & Social Media

Certifications

  • Scrum Product Owner (PSPO I)
    Scrum.org
    2020

Skill set

Categories