Freelancer profile translated to English.
Back to original languageAbout Michael
Performance Marketing Architect | Strategy • Tracking • AI Workflows
Bridging the gap between data-driven growth and advanced automation. As a Performance Marketing Architect, I build scalable, measurable marketing ecosystems instead of standalone campaigns.
Core Expertise:
Strategy & Channels: Full-funnel optimization across paid and organic growth channels.
Tracking & Analytics: Bulletproof (server-side) tracking, analytics, and attribution setups for data-backed decisions.
A/B Testing & CRO: Continuous experimentation to maximize ROI and lower CAC.
Advanced AI Workflows: Implementation of custom Claude Cowork workflows and MCP (Model Context Protocol) setups to seamlessly connect your marketing data stack with AI infrastructure.
No more data silos or operational overhead. Let’s build clear tracking, profitable channels, and smart processes. Let’s connect!
German
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- paywise GmbHSenior Marketing ManagerLEGALJanuary 2026 - Today (7 months)Munich Metropolitan Area, GermanyAI Marketing Architect for Omnichannel performance, brand and product marketing B2B FinTech & LegalTech solutions
- betapharm Arzneimittel GmbHDigital Manager Launch Innovative Pharmaceutical ProductPHARMACEUTICALS INDUSTRYJanuary 2024 - January 2026 (2 years)Augsburg, BY, GermanyDigital Marketing Manager for Medical Device and OTC Campaigns. Unit leader and strategist in collaboration with agencies and international marketing, dev and tech teams
- Dr. Reddy's LaboratoriesDigital Marketing ManagerPHARMACEUTICALS INDUSTRYJanuary 2024 - January 2026 (2 years)Augsburg, BY, GermanyDigital Marketing Manager for Medical Device and OTC Campaigns. Unit leader and strategist in collaboration with agencies and international marketing, dev and tech teams
Recommendations
Be the first to recommend Michael
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Cambridge Certificate Advanced English (CAE) B2Cambridge Certificate Advanced English (CAE) B2
- KMK Foreign Language CertificateKMK Fremdsprachenzertifikat