Freelancer profile translated to English.

Description

I identify and eliminate the bottlenecks between traditional sales and digital channels. I recover the margin for your company that is often lost between field sales, retail, and online.

In brand sales, most companies lose business not only to competitors but primarily between their own channels: Field sales doesn't know who has already visited the company website online and what they did there. Existing specialist retailers see the online shop as a threat. And the business that could arise from the right interplay of channels doesn't happen due to a lack of coordination.

From my professional career, I know almost every sales constellation from the inside:

+ Overall responsibility for traditional sales, including newly developed digital channels, i.e., end-to-end B2B and B2C.

+ Responsibility for existing and self-built digital divisions in almost every constellation with existing sales channels: own sales houses, international store networks, franchise and stores alongside wholesale, mono-brand and multi-brand specialist retail, specialist retail alongside direct key account business.

Does your business operate through multiple channels and you feel you are losing margin between them?

Then let's talk. My goal is your won order. This is how I work: start small, implement a measurable first lever, evaluate and expand based on real figures. You see a result before you invest heavily.

What I don't do: no sales training, no cold calling coaching, no software sales. I identify and eliminate the bottleneck with you that prevents your sales channels from doing more business together.

A first consultation costs you 30 minutes. Book your appointment at vogelsperspektive.com

First consultation: zeeg.me/vogelsperspektive/30min

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Italian
Basic

Workplace preferences

Can work on-site

Lütjenburg (up to 50km)

Vogelsperspektive
Owner & Strategy Consultant
May 2026 - Today (3 months)
I help medium-sized brand manufacturers to identify and eliminate bottlenecks between traditional sales and digital channels, where margin is often lost between field sales, retail, and online. From personal experience, not from theory.

Does your business operate through multiple channels and you feel you are losing margin between them?
Then let's talk.

First consultation: 30 minutes, no pitch. vogelsperspektive.com
zeeg.me/vogelsperspektive/30min
Sales Strategy SMEs AI Consulting Digitalization Sales Transformation
ASSMANN BÜROMÖBEL GMBH & CO. KG
Managing Director Sales & Digital / Head of National Sales
November 2021 - March 2026 (4 years and 4 months)
P&L Responsibility: Full P&L accountability for the entire national sales organization and the digital unit. Turnaround: Modernization of sales strategy and organizational restructuring to secure market position in the core business. Company Building: Established and managed ASSMANN Digital GmbH as a fully remote operating unit. Synergy: Strategic alignment of traditional sales channels with digital innovations. Sales Success: Acquisition of major international accounts (Industrial & Public Sector) through the implementation of digital processes.
Sales Strategy Sales Optimization Digitalization Business Development E-Commerce
STIHL
Managing Director (STIHL direct)
April 2020 - October 2021 (1 year and 6 months)
P&L Responsibility: Full revenue and earnings responsibility for the international E-Commerce business. Global Rollout: Successful launch in the German pilot market and scaling of the business model to international subsidiaries.
Change Management: Establishment of new direct sales channels while managing channel conflict (protection of specialized dealers).
Business Development Sales Strategy E-Commerce Sales Transformation Corporate Strategy