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Michaël CrosMC

Michaël Cros

Product strategy & Brand developer

€560/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Michaël

🚀 Entrepreneur & Brand Developer | Food & Beverage

I created a premium brand of olive oils from A to Z, mastering all the stages: product, branding, distribution, logistics and business development.
Today, I support food & beverage brands that want to structure, launch or accelerate their growth.
  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • DUSUD
    Chief Executive Officer & Founder
    January 2021 - Today (5 years and 5 months)
    Saint-Rémy-de-Provence, France
    Grand cru olive oils for chefs of grand hotels & starred restaurants
    Exceptional olive oils, harvested by hand, pressed and bottled in Provence.
    Our creations accompany prestigious establishments such as Intercontinental, Four Seasons, Le Byblos, Le Maybourne Riviera, Bagatelle, Le Martinez…

    💡 Creation and development of the brand from A to Z:

    Definition of positioning, branding and storytelling
    Meeting and presentation to 150+ players in the high-end HORECA sector (Chefs, F&B Managers, Restaurant Directors, Hoteliers, Buyers…)
    Business development: prospecting, lead generation and follow-up, negotiation and implementation of partnerships
    Production management, sourcing, logistics and stocks
    360° marketing strategy: communication, press relations, social networks, Ads campaigns
    Creation and management of an e-commerce
  • Synchrone
    Business Engineer
    February 2017 - August 2020 (3 years and 7 months)
    Paris, France
    08/2020 - 3 years 7 months
    Synchrone is a digital transformation consulting company that offers strategic solutions to large organizations.
    Creation & management of a BU of 35 + consultants (tech, dev, digital profiles) Hunting, breeding & prospecting of new accounts Hunting for profiles, interviews & recruitment.
    Opening of the L'Oreal account, signature of a framework contract (market at 10M) Responsible for the Orange, Saint Gobain, Véolia accounts.

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Education

  • Master spé - International Marketing & Business development
    SKEMA Business School
    2015
    Master spé - International Marketing & Business development
  • IUT Tech de Co University of Toulon
    2011

Skill set

Categories