Freelancer profile translated to English.
Back to original languageAbout Michael
I support brands and companies in defining objectives and in versatile communication projects:
- branding,
- messaging,
- copywriting,
- formats
for digital challenges:
- website
- social media (content and campaigns)
- SEO / SEA
- emailing and newsletters
- audits
for media campaigns:
- advertising
- acquisition
- web marketing
for consulting:
- crisis and sensitive communication
- positioning and copy strategy
- strategic planning
I integrate with management teams to successfully carry out these missions on branding, business, marketing, positioning, and communication challenges, by synchronizing the various levers.
English
Native or bilingual
Dutch
Fluent
German
Conversational
Can work on-site
Paris (up to 50km), Nantes (up to 100km), Bordeaux (up to 100km), Lyon (up to 100km), Lille (up to 100km)
Experience
- MassaïAssociate DirectorCONSULTING AND AUDITSDecember 2001 - Today (24 years and 8 months)Paris, FranceCOMMUNICATION STRATEGY CONSULTING & PRODUCTION / DIGITAL & WEBMARKETING / MEDIASectors: Medical, security, defense, industry, banking, insurance, finance, real estate, institutions, luxury, fashion, sports, media, start-ups.Lilly, Pfizer, Hospira, Johnson & Johnson, Lifescan, Screencell, Biotech Industry, Hospira, Novartis, Teva, Sanofi Genzyme, Allergan, Daiichi Sankyo, Santen, Novagali Pharma, Alexion, Citoxlab, Genevrier, Stallergene, ...Unicancer, CNAM, CRAMIF, Genopole, Gustave Roussy, Marie Lannelongue Hospital, CRPCE Rond Point des Champs Elysées Clinic, Foch, Philippe Pinel Hospital, Bligny, CCML, IOT, Lilas Maternity Hospital, Aix les Bains Lake Clinic, Besançon University Hospital, Dijon University Hospital, NHT Europe, Parisian Psychiatric Hospitals, St-Anne, Maison Blanche, Esquirol and Perray Vaucluse, UMD of Montfavet, Caen University Hospital and Besançon Regional University Hospital, Institut Pali Calmettes, Dijon University Hospital, Pontarlier Intercommunal Hospital, Philippe Pinel Hospital, Rothschild Foundation EHPAD and IMEAdidas, Nespresso, Franck Provost, CCJ, Perfume Holding, Zapa, BCBG, CRPCE, ...GMF, Sapiendo, Courcelles Firm, VBE, Rfintech, Groupama, Eutopia, Finway, ADP, BnpParibas, BoS AbnAmroBank, Axa, ...JBD Groupe, Holotov, La Tour Immo, Groupe Global, Arlanxeo, Lanxess, La Corbeille bleue, GTA GE, GTA Energie, GTA Supports, GTA Environnement, AMT Conseil, Paprec, Pegase, Spie, Sercib Solaris, Etf Eurovia, Sncf, Air France, ...Nespresso, Café et Brûlerie Caron, Les Thé Jardins D'Osmane, Charles Volner, Muscador, Heinz, Benedicta, CFGV, Nutrixo, Francine, Tupperware, Cerebos, ...Canal+, TF1, Hoaxbuster, ...CNAM, Ofaj, Ademe, Dastri, Paris, Grand Lyon, Val D'Oise, Allier, Ile de France, Grand Châlon, ...Stade Francais, Health City, Adidas, Lafarge, French Ice Hockey Federation, ...
- [BaBeL@STaL]Marketing and New BusinessDIGITAL AND ITJanuary 2000 - December 2001 (1 year and 11 months)Paris, FranceMarketing and development. Web marketing and web design. Consulting and digital development support missions. Projects: Caisse Nationale du Crédit Agricole. DGA. Manutan. AXA... within a particularly innovative and serious agency in project management, strategic planning, technology, and digital infrastructure.
- PublicisWeb Strategic PlannerDIGITAL AND ITJune 1997 - December 1999 (2 years and 7 months)Paris, FranceWeb evangelist, database optimizer, push management. Web design and content management. Sales and management of digital and advertising projects for major CAC 40 clients and large associations, foundations, and companies in the finance, insurance, industrial production, mass retail, and telecommunications sectors.
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Education
- Bachelor of Business Administration (BBA) Communication internationale et interculturelleKing's College London, U. of London1993
- MASTER II International Marketing and ManagementESG1994