About Michael
Drawing on 20 years of creative innovation and brand storytelling for dozens of Fortune 500s, I translate complex offerings into sticky stories and emotional content, and shape big ideas into humanistic designs and intuitive systems.
English
Native or bilingual
Can work on-site
Los Angeles (up to 50km)
Experience
- MB ConceptsCreative Innovation + Narrative StrategyApril 2019 - Today (7 years and 4 months)Los Angeles, CA, USA
- Develop impactful creative innovations, content, and experiences and for large brands. Clients include Nestlé Purina, Nationwide Insurance, Uber, Coca-Cola, L'Oréal, Yum! Brands, and U.S. Army.
- Specialize in crafting inspiring human narratives for complex AI offerings, and shaping these into creative executions and functional innovations that resonate and perform.
- Recent collaborations include AI concepting / in-market pilots (HCA Healthcare), experiences driving 10x deals (Google Cloud), innovation development + design (EY, JPMorgan), and AI storytelling (PwC, SAP).
- SciFuturesHead of Creative InnovationJune 2015 - March 2019 (3 years and 9 months)Burbank, CA, USA
- Envisioned, designed, and built disruptive innovations for this global futures agency, helping Fortune 500s believe and push in bold new directions.
- Developed transformative content and experiences for clients including Clorox, AB InBev, General Mills, Samsung, Intel, Walmart, Warner Bros., Showtime, Honda, and NATO.
- Delivered projects that drove $100M+ of business (Visa), earned over 15M+ engagements (VMware), and underpinned the launch of new products (Coca-Cola).
- Ignition CreativeSenior Director, Creative StrategyAugust 2013 - January 2015 (1 year and 5 months)Los Angeles, CA, USA
- Drove GTM / creative strategy and positioning for the launch of MGM Resorts' PlayMGM app — now BetMGM, generating $2B+ in revenue.
- Headed strategic rebrand of Cirque du Soleil's $30M KA production in Las Vegas.
- Oversaw positioning and content for multiple key clients, including Capital One, OWN Network, and Universal Pictures.
Recommendations
Be the first to recommend Michael
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- BAUniversity of California, Los Angeles (UCLA)1999Summa Cum Laude, Phi Beta Kappa, Letters and Sciences College Honors Internships / Entry Level: Deloitte, Andersen Consulting (Accenture)