Freelancer profile translated to English.

Description

Getting to the essentials, simplifying without impoverishing.

Andenabling your teams to take ownership of the toolsto move forward autonomously. This is what has guided my approach for 20 years.

Art director and graphic designer, I work on various projects with the same guiding principle:creating coherent, readable, and directly usable visual systems, in print, digital, or motion.

My areas of expertise:

Visual identity: logotype, graphic charter, iconography

Editorial materials: flyers, brochures, portfolios, catalogs

Events: stands, posters, banners, flags

Social media: content creation (visuals, ghostwriting), graphic adaptations for LinkedIn, Instagram, Facebook

Web design: website creation or redesign

Illustration: traditional, digital, or vector

Each project begins with a listening phase, to understand your real challenges and propose solutions that truly suit you.

Looking forward to discovering your projects.

Michaël

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

Springer & Co
Graphic Designer / Art Director
DIGITAL AND IT
November 2003 - August 2023 (19 years and 10 months)
Paris, France
What interests me about design is that it is truly useful:helping a brand to be understood, gain coherence, and communicate with less effort over time.

This is what I have built over 20 years in agencies. Not just designing beauty, butcreating visual systems that last over time and deploy frictionlessly, in print, digital, and motion.

Wine regions, industrial players, cultural associations, publishing groups... The projects were varied, the challenge always the same:deliver something coherent, readable, and directly usable.

What guided me:getting to the essentials, simplifying without impoverishing, and allowing teams to take ownership of the tools without relying on constant updates.
Print Design Art Direction Web Design Logo Design Visual Identity

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Signup to reveal

Level VII Certification Diploma "Artistic Director in Visual Communication and Multimedia"
E.P.S.A.A (Paris)
2003

Michaël Antoine

Art Director | Graphic Designer | Web Designer

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