About Micaela
German
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Experience
- Let's Talk OfficeDigital MarketingCONSULTING AND AUDITSJanuary 2023 - Today (3 years and 5 months)München, GermanyAs the founder of Let’s talk Office, I help international brands not only enter the DACH market (DE, AT, CH) but dominate it. My approach combines classic brand psychology with the most modern tools of digital visibility.GTM Architecture & Market Entry: I develop turnkey Go-to-Market strategies. From in-depth market analysis to highly localized roll-outs – I ensure brands immediately feel "at home" and convert in Germany, Austria, and Switzerland.GEO & AI Visibility(The Next Step): I transform classic SEO into the era of generative search. I optimize websites and content so they are listed as authorities not only on Google but also in AI answers (ChatGPT, Perplexity & Co.).Intercultural Team Leadership: I bridge the gap between French and German teams. Through clear structures and agile processes, I maximize efficiency and ensure smooth communication across national borders.Performance Management(SEA & Social): Data-driven campaign management with a focus on ROI. I don't just manage budgets; I make them work – in close coordination with specialists and agencies.High-End Content & Copy Localization: Creation of content that culturally "hits the mark." Every word is designed to build trust in the DACH region and precisely translate the brand message.CRM & Growth Analysis: Continuous benchmarking and competitor observation to scale marketing measures based on data.
- Donja Pitsch StudioCreative Direction & Generative AI DesignFASHION AND COSMETICSJanuary 2000 - Today (26 years and 5 months)Paris, FranceFrom high-end photoshoots to the digital revolution: With over a decade of experience in international fashion and lifestyle photography, I now merge visual perfection with the unlimited possibilities of Generative AI.AI-Powered Content Production: Creation of photorealistic high-end visuals, videos, and key visuals for brands in the luxury, beauty, and fashion sectors. I use GenAI not as a replacement, but as a tool for new aesthetic standards.Editorial Expertise: With publications in titles like Vogue, Marie Claire, Madame Figaro, and Cosmopolitan, I bring the necessary flair for style, light, and composition to every AI-generated project.Custom AI Asset Development: Development of tailor-made visual and video worlds precisely aligned with my clients' brand identity – efficient, scalable, and of the highest visual standard.Multimodal Creation: Holistic campaign conception using AI for image, video, text, and audio content. I create worlds that would often be impossible or prohibitively expensive with conventional means.Consulting & Workshops: Guiding marketing teams in implementing AI workflows in creative content creation.
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Education
- Generative AIDeep Learning AI2024micro-learning course using Generative AI