Description

Marketing, advertising, and media professional with 20+ years of experience across brands, media agencies, publishers, and media owners. I lead high-performing teams and develop innovative, data-driven, cross-channel strategies with a strong focus on digital, performance marketing, and audience insights. Skilled in campaign management, media buying and planning, brand and content strategy. Passionate about innovation (AI). I’m a collaborative, hands-on leader focused on delivering impactful, ROI-oriented solutions. Recently, I have expanded my experience in the retail sector by overseeing the owned and paid media area for a major multinational jewelry company.

Industry field of expertise

Languages

English
Native or bilingual
French
Conversational
German
Basic

Workplace preferences

Can work on-site

Milan (up to 50km)

Pandora
Media Lead
LUXURY GOODS
May 2025 - Today (1 year and 3 months)
Milan, Italy
• - Leading the development and execution of global media strategies to strengthen Pandora's brand presence across Italy, Turkey, Greece, UAE and South Africa ensuring alignment with HQ brand and communication guidelines
• - Responsible for enhancing brand storytelling and consistency across traditional and digital channels, managing media planning and partnerships supporting global and regional marketing initiatives
• - Focused on optimizing media performance, driving brand awareness, consideration and full-funnel media effectiveness throughout the customer journey
• - Own media planning, execution and reporting across digital and traditional channels, delivering full-funnel effectiveness along the customer journey
• - Act as day-to-day POC for local media agencies and partner with regional teams to ensure local market activation respects global strategy while maximizing relevance and results
• - Analyze post-campaign performance (brand KPIs, ROAS, mROAS), delivering clear learnings and next steps to global and regional stakeholders.
Media Brand
Paramount (CBS/Viacom)
Head of Marketing, Brand and Social Streaming SEMEA
ENTERTAINMENT AND LEISURE
May 2016 - May 2024 (8 years)
Milan, Italy
• - Design and execute both short and long-term brand, marketing, integrated media strategies across SEMEA markets
• - Lead media agency relationships, overseeing planning, buying, execution and reporting across linear TV, addressable TV, digital, social and OOH
• - Coordinate advertising campaigns and their outstanding execution and delivery in accordance with creative agencies and production houses
• - Monitor and evaluate project activities and results in accordance with research and insight team (brand metrics and main KPI) and deliver senior-level presentation
• - Responsible for the special initiatives and branded content budget and execution (brief/debrief with clients and agencies)
• - Commercial and strategic lead for all platforms (linear and addressable tv, digital, social and brand solutions/events) and key contact person for the internal and subsequently the external ad sales rep (Sky media) for all trade marketing activity
• - Accounting on new and established clients and agencies (case success: Inter Football club jersey sponsorship, MTV Awards with Saikebon/Star, Mirabilandia from Nickelodeon meet&greet to Nick Land, The Happiness Family with Happiness brand) à Main achievements:double digit growth in brand metrics, secured high-profile and long term partnerships, met all yearly targets and often exceeded them.
Marketing Media Project Management
Discovery Italia (Warner Bros Discovery)
Senior Brand Solutions Manager
PRESS AND MEDIA
May 2008 - April 2016 (7 years and 11 months)
Milan, Italy
• - Commercial responsible for all Discovery assets (tv channels through traditional, classical spot, special projects and innovative solutions, digital and live events)
• - Lead the adv rep (Publikompass) defining target revenues, sales rate card for classical and innovative adv format (integrated media) and trade marketing activities in B2B market
• - Head of special initiatives and branded content– some case success: ClioMakeUp/Nivea, Hyundai ix35 xpossiblexp launch, Luxottica and Visa in Ma come ti vesti, Hotel Cercasi with Best Western, Shiseido #timeforbeauty
• - Starting from end of 2009, fully involved in the start-up of internal adv rep project (Discovery Media) from a commercial strategy and organizational point of view
• - Key player in launching new TV channels in Italy such as Real Time and Dmax
àMain achievements: increase advertising sales revenue by 25-30% yoy, exponential growth in clients and category numbers.
Project Management (PMO) Commercial strategy Creative branded content