Freelancer profile translated to English.

Description

Brand & Marketing Strategist with over 10 years of experience in LATAM, leading brand strategies, digital communication, and positioning for companies in sectors such as infant nutrition, wellness, and lifestyle.

Specialized in brand development, digital strategy, e-commerce, and omnichannel marketing. I work with brands that seek to grow authentically, connecting with their audience from strategy to execution.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Puente Estudio
Co-founder and Brand Strategist
September 2023 - Today (2 years and 9 months)
Mexico City, Mexico
Strategic and creative direction for clients in LATAM.
Definition of verbal and visual identity, brand tone, digital strategy.
Project management.
Execution of campaigns for launches and rebranding.
Visual identity Content marketing Brand content Project Management
Vitahub
Digital Marketing Lead Consultant
HEALTH AND WELLNESS
June 2024 - October 2024 (4 months)
Mexico City, Mexico
Consulting for the launch plan and digital activation of the brand.
Coordination of the launch project with agencies and internal teams.
Creation of content marketing strategies with creators and professionals.
Project Management Content marketing Brand Management
Kabrita México
Brand Marketing Manager
HEALTH AND WELLNESS
January 2019 - January 2023 (4 years)
Ciudad de México, Mexico
I led the digital strategy for the launch of Kabrita in Mexico, integrating and adapting the creativity and brand values of the global guidelines to maintain and transmit the values.
Coordination of internal teams and agencies.
Supervision and control of the execution of marketing campaigns, such as paid advertising and social media.
Implementation of global communication guidelines in the local market.
Development and launch of e-commerce.
Communication Brand Strategy & Positioning New product launch Social Media Advertising E-commerce