About Mhamed
- Is your onboarding too slow?
- Do users disappear after the first week?
- Incomplete knowledge between teams?
- Manual processes?
- 60 → 7 days of activation — Lengo
- +100% MAU — EasyMovie
- €110K+ Upsell — Brevo
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Experience
- ENEIXIAStructuring interaction systems & field operations (Hospitality)HOSPITALITYOctober 2025 - Today (10 months)Courbevoie, France📍 BEFOREAd hoc interactions, dependent on the facilitatorIrregular participation, no reproducible systemScattered communication, low visibility of actions⸻🛠️ INTERVENTION• Design of recurring interaction mechanics (games, invitations, participation loops)• Standardization of formats (display, events, monthly communication)• Structuring flows to make participation autonomous• Implementation of visible systems (boards, invitations, weekly cycles)• Transition from occasional facilitation to an executable engagement system⸻📊 IMPACT• More regular participation without depending on the operator• Reusable systems from one month to the next• Increased visibility of actions and better continuity• Reduced effort required to activate users
- Lengo AiStructuring, standardizing & automating onboarding operations (AI SaaS)SOFTWARE PUBLISHINGSeptember 2023 - May 2024 (8 months)Dakar, Senegal📍 BEFORE-> Fragmented onboarding, unstructured workflowsExecution dependent on individualsTime-to-first-value > 60 days⸻🛠️ INTERVENTION• Structuring and standardizing onboarding workflows• Implementing behavioral loops to guide usage (Audit, segmentation, gamified bootcamp, action cards)• Redesigning the activation path to reduce friction points• Aligning paths with GTM and product objectives• Implementing a reliable and measurable execution system• Automating content creation⸻📊 IMPACT• Time-to-first-value: 60+ days → 7 days• Engagement: +50%• More reliable execution, less dependent on individuals⸻⚙️ STACK(Streak · Papermark · Spinach · other internal tools)
- Self-EmployedI make your operations AI-ready.CONSULTING AND AUDITSJuly 2025 - Today (1 year and 1 month)Paris, France📍 BEFOREUnstructured operations, dependent on individualsRecurring friction, repeated decisionsIneffective or impossible automation⸻🛠️ INTERVENTION• Identification of blocking points and critical dependencies• Structuring workflows and clarifying roles• Standardization of processes and information flows• Implementation of reliable and replicable execution• Automation and scaling⸻📊 IMPACT• Reliable execution• Reduction of execution load• Scalable operations without additional effort• Automation without amplification of errors
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Education
- No-Code Product BuilderMaestro2025
- Master Web Marketing & Big DataFUTURAE2022Master Web Marketing & Big Data
Certifications
- Leveraging Generative AI for Project Management: Strategic Insights and Future TrendsLinkedin2024
- Consumer Behavior: Using Neuroscience to Improve Your MarketingLinkedin2024