Miquel Gómez Caballero

I led the company's digital strategy and defined the international expansion plan, building the growth engines for the B2C business from scratch and developing key tools for the B2B sales team.

Organic Traffic Growth: I created and executed the SEO and Storytelling content strategy that positioned the brand as a benchmark, with a +78% acceleration in the last quarter.

Results: I generated a +171% growth in monthly organic traffic (SEO) during my tenure, with a proven acceleration of +78% in the last quarter.

Legacy: Creation of an Asset of +€50,000: I delivered an autonomous customer acquisition engine whose projected annualized value exceeds €50,000. This figure represents the Equivalent Media Value (EMV), i.e., the cost the company saves in paid advertising, calculated with a conservative CPC of €0.50.

Creation of the Sales Enablement Function: I conceived and implemented the "sales enablement" function from scratch, developing dozens of strategic arguments and storytelling narratives, which I kept updated on Sharepoint, ready to communicate value and improve deal closure.

Export Management: I defined the international expansion strategy, identified key markets, and managed all aspects of foreign trade operations.

I led the strategic transformation of Taliment, the B2B business unit of Especies Teixidor specializing in nutrition for the health sector. My mission was to evolve the brand's communication from a generic product message ("good quality, good price") to a strategic, differentiated, and purpose-centered narrative.

Operating as a one-person department, I was responsible for the ideation, execution, and design of the entire marketing and communication architecture.

+40% Growth in Digital Sales: The direct result of the new marketing strategy and the creation of high-value assets.

Creation of Original Strategic Frameworks: I developed and executed a new communication framework based on the "Golden Circle" model (Why/How/What), which materialized in key assets:

The Product Creation Pyramid (The WHY): A conceptual model that anchored the brand's mission in patient safety and quality of life.

The Patient Needs Map (The HOW): A visual tool that aligned 50 products with the real challenges of patients with dysphagia, facilitating the work of healthcare professionals and distributors.

The Catalog (The WHAT): I transformed the product list into a portfolio of strategic assets, anchored in mission and method.

Scientific Validation and Industry Recognition: I achieved validation of the frameworks by Dr. Pere Clavé, a world authority on dysphagia. Furthermore, the "Taliment Map" attracted the interest of top-tier competitors such as Danone, Nestlé, and Fresenius Kabi during the ESPEN 2023 congress, demonstrating its relevance and originality.

Integral Leadership and Execution: I managed the process from start to finish, from strategic conceptualization to final writing and design of all materials, transforming the product portfolio into a set of strategic assets for sales and training.

For almost seven years, I acted as a strategic partner for dozens of B2B companies, helping them navigate the complex transition to digital sales and transform LinkedIn into a predictable business generation channel.

My main role was to transform the mindset and capabilities of sales teams. I didn't teach how to "use LinkedIn," but how to sell in the digital environment.

Proprietary Methodology: I designed and facilitated training programs based on my "M.A.P.A." methodology, a structured process for sales teams to learn how to evaluate markets, identify key contacts, and initiate valuable conversations that generated sales opportunities.

▶️ Content Marketing and Brand Authority (Branding)

I positioned my clients and their professionals as thought leaders in their sector, turning their LinkedIn profiles into active sales and authority tools.

Content Strategy: I pioneered the application of organic and paid content strategies (LinkedIn Ads) for B2B companies, focused on educating the customer and building trust.

Personal Brand Optimization: I optimized the profiles of hundreds of professionals, from copywriting to publication strategy, to ensure their personal brand actively worked to attract and convert clients.

Key Results for My Clients:

My work directly translated into building a strong online reputation, generating qualified leads, and a tangible and sustainable increase in their sales.