Metka Resman

» creating and managing social media content calendars for Facebook and Instagram » writing and designing engaging social media posts aligned with brand tone and seasonal campaigns » preparing and running a few paid campaigns to support product launches and increase engagement » writing blog articles following SEO best practices; some published on national media platforms (e.g. 24ur.com) » collaborating with the team to suggest marketing initiatives, while adapting to limited resources and a shifting business environment *This was a short-term collaboration due to the brand's strategic withdrawal from the Slovenian market. Despite time constraints, I contributed to key content and social media efforts during the transition period.

» writing educational and engaging blog articles for the Slovenian Superprof website, covering diverse topics such as music, language learning, and private tutoring » applying SEO best practices to optimize content for search engines (keywords, structure, meta elements) » conducting in-depth research and adapting tone and style to ensure accuracy, audience relevance, and consistency with brand voice

» supporting B2B marketing strategy development and market trend analysis » managing digital marketing activities, including SEO optimization, email campaigns, blog content, and social media » creating performance reports and marketing proposals for internal teams and external partners (using Google Analytics and other tools) » leading and participating in various marketing projects » organizing and coordinating events: large-scale trade fairs, conferences, workshops, and team-building activities » overseeing communication and collaboration with branch offices and external stakeholders » designing visual materials for promotional campaigns and corporate branding