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Merzouk MouadMM

Merzouk Mouad

Digital Marketing E-commerce, LLM and AI Trainer

€150/day
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Merzouk

Digital Marketing and E-commerce specialist with expertise in LLMs (Large Language Models), results-oriented, with over seven years of experience in project management, digital strategy, AI-driven initiatives, and customer satisfaction. Proven ability to lead cross-functional teams, analyze data for strategic insights, AI training, and effectively manage stakeholder relationships.
  • English

    Native or bilingual

  • Spanish

    Fluent

  • French

    Fluent

  • German

    Basic

  • Arabic

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Technology Dev S.L,
    Digital Marketing E-commerce Project Manager and LLM AI Trainer
    October 2023 - Today (2 years and 8 months)
    Madrid, Spain
    • Lead operations, marketing, and business development for a live e-commerce platform.
    • Manage cross-functional teams to execute live shopping events and optimize user experience.
    • Develop and implement digital marketing strategies across multiple channels, including SEO, social media, paid ads (Meta, Google, Tiktok, Linkedin, Native), and influencer collaborations.
    • Analyze campaign data using Google Analytics and Meta Business to optimize performance and inform strategic decisions.
    • Analysis of cost key performance indicators, such as customer acquisition cost, return on ad spend, cost per click, conversion rate, revenue...
    • Establishment and analysis of digital marketing key performance indicators, such as impressions, click-through rate, reach, impressions...
    • Define methodologies, feature design, guidelines, hiring requests, and quality management plans for new projects.
    • Prepare client deliverables, including data reports, ensuring adherence to project scope, timelines, and budget.
    AI Trainer
    • Design, test, and refine prompts to enhance the accuracy, relevance, and contextual appropriateness of AI-generated responses across various platforms.
    • Analyze AI responses to identify patterns, biases, and inconsistencies, providing feedback for continuous improvement.
    • Develop and manage datasets for model training and evaluation, improving their performance and alignment with project objectives.
    • Collaborate with cross-functional teams and clients to establish guidelines and customize AI outputs based on business needs.
    • Monitor key performance metrics, conduct A/B testing, and document insights to enhance models and operational excellence.
    artificial intelligence Display Ads Meta Ads TikTok Ads Training
  • Rakarik SARL,
    Digital Marketing E-commerce Representative and Business Development
    E-COMMERCE
    January 2018 - January 2023 (5 years)
    Morocco
    • Scaled the circular economy marketplace (E-commerce) to 1,200 sellers (organic outreach) and over 500,000 active users.
    • Develop and implement digital marketing strategies across multiple channels, including SEO, social media, paid ads (Meta, Google, Tiktok, Linkedin, Native), and influencer collaborations.
    • Designed and executed data-driven marketing strategies using various digital platforms.
    • Led seller acquisition and managed project outreach, budget, and timelines.
    • Collaborated with internal teams to enhance platform functionality and user experience.
    • Generated regular performance reports and provided actionable insights to stakeholders.
    • Facilitated clear communication between internal and external teams to ensure smooth operations.
    • Analysis of cost key performance indicators, such as customer acquisition cost, return on ad spend, cost per click, conversion rate, revenue...
    • Establishment and analysis of digital marketing key performance indicators, such as impressions, click-through rate, reach, impressions...
    • Implemented program improvement initiatives to optimize delivery capabilities.
    Digital Marketing Intern
    E-commerce Email marketing Canva User Experience Design User Interface Design
  • Royal Air Maroc,
    Internship in the Marketing Department
    AVIATION AND AEROSPACE
    May 2016 - August 2016 (4 months)
    Morocco
    • Analyzed data using internal tools and prepared reports to optimize marketing strategies.
    • Coordinated with cross-functional teams to implement digital transformation initiatives.
    Data analysis Marketing Customer Loyalty/ Retention Digital Transformation Digital communication

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Education

  • Grado en Administración de Empresas (BBA), Marketing y Negocios Internacionales
    Universidad Al Akhawayn en Ifrane,
    2017
    Grado en Administración de Empresas (BBA), Marketing y Negocios Internacionales
  • Diploma en Sistemas de Información de Gestión con énfasis en Java y Python
    Universidad de A Coruña,
    2016
    Diploma en Sistemas de Información de Gestión con énfasis en Java y Python

Skill set

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