About Merzouk
English
Native or bilingual
Spanish
Fluent
French
Fluent
German
Basic
Arabic
Native or bilingual
Experience
- Technology Dev S.L,Digital Marketing E-commerce Project Manager and LLM AI TrainerOctober 2023 - Today (2 years and 8 months)Madrid, Spain• Lead operations, marketing, and business development for a live e-commerce platform.• Manage cross-functional teams to execute live shopping events and optimize user experience.• Develop and implement digital marketing strategies across multiple channels, including SEO, social media, paid ads (Meta, Google, Tiktok, Linkedin, Native), and influencer collaborations.• Analyze campaign data using Google Analytics and Meta Business to optimize performance and inform strategic decisions.• Analysis of cost key performance indicators, such as customer acquisition cost, return on ad spend, cost per click, conversion rate, revenue...• Establishment and analysis of digital marketing key performance indicators, such as impressions, click-through rate, reach, impressions...• Define methodologies, feature design, guidelines, hiring requests, and quality management plans for new projects.• Prepare client deliverables, including data reports, ensuring adherence to project scope, timelines, and budget.AI Trainer• Design, test, and refine prompts to enhance the accuracy, relevance, and contextual appropriateness of AI-generated responses across various platforms.• Analyze AI responses to identify patterns, biases, and inconsistencies, providing feedback for continuous improvement.• Develop and manage datasets for model training and evaluation, improving their performance and alignment with project objectives.• Collaborate with cross-functional teams and clients to establish guidelines and customize AI outputs based on business needs.• Monitor key performance metrics, conduct A/B testing, and document insights to enhance models and operational excellence.
- Rakarik SARL,Digital Marketing E-commerce Representative and Business DevelopmentE-COMMERCEJanuary 2018 - January 2023 (5 years)Morocco• Scaled the circular economy marketplace (E-commerce) to 1,200 sellers (organic outreach) and over 500,000 active users.• Develop and implement digital marketing strategies across multiple channels, including SEO, social media, paid ads (Meta, Google, Tiktok, Linkedin, Native), and influencer collaborations.• Designed and executed data-driven marketing strategies using various digital platforms.• Led seller acquisition and managed project outreach, budget, and timelines.• Collaborated with internal teams to enhance platform functionality and user experience.• Generated regular performance reports and provided actionable insights to stakeholders.• Facilitated clear communication between internal and external teams to ensure smooth operations.• Analysis of cost key performance indicators, such as customer acquisition cost, return on ad spend, cost per click, conversion rate, revenue...• Establishment and analysis of digital marketing key performance indicators, such as impressions, click-through rate, reach, impressions...• Implemented program improvement initiatives to optimize delivery capabilities.Digital Marketing Intern
- Royal Air Maroc,Internship in the Marketing DepartmentAVIATION AND AEROSPACEMay 2016 - August 2016 (4 months)Morocco• Analyzed data using internal tools and prepared reports to optimize marketing strategies.• Coordinated with cross-functional teams to implement digital transformation initiatives.
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Education
- Grado en Administración de Empresas (BBA), Marketing y Negocios InternacionalesUniversidad Al Akhawayn en Ifrane,2017Grado en Administración de Empresas (BBA), Marketing y Negocios Internacionales
- Diploma en Sistemas de Información de Gestión con énfasis en Java y PythonUniversidad de A Coruña,2016Diploma en Sistemas de Información de Gestión con énfasis en Java y Python