Freelancer profile translated to English.
Back to original languageAbout MĂ©ryl
đ§ Freelance Marketing Consultant specializing in CRM, Emailing & Growth Marketing
Hello, I'm MĂ©ryl, a freelance consultant specializing in CRM, Emailing & Growth Marketing.
My mission? To help e-commerce, digital, and B2C brands build a high-performing CRM strategy, automate their email campaigns, and boost acquisition & retention.
đ What I offer concretely:
- Creation of powerful automated scenarios (onboarding, abandoned cart, loyaltyâŠ)
- Design and writing of targeted and engaging email campaigns
- Advanced segmentation and fine-tuning of message personalization
- Conversion funnel optimization to maximize your revenue
đ ïž Tools mastered:
Klaviyo âą Mailchimp âą Brevo (formerly Sendinblue) âą HubSpot âą Notion âą Shopify âą Zapier
And what about the results?
+160% revenue generated by email automation
x3.5 e-commerce growth in 3 years
+28% repurchase rate through CRM & loyalty
Why work with me? đ€
- A pragmatic approach, focused on results and user experience
- Ability to structure, manage, and execute a complete marketing strategy
- Smooth collaboration, clear communication, and concrete deliverables
Want to know how to improve your CRM and emailing?
I offer you a free, personalized audit, with no commitment. Contact me to benefit from it!
Always responsive, available, with a smile and the sunshine of the South âïž
Available for one-off missions or long-term support, remotely or hybrid.
Want to improve your CRM and emailing performance? Contact me, I'll reply within 1 hour!
French
Native or bilingual
English
Fluent
Can work on-site
Marseille (up to 30km)
Experience
- KWD CREATIVEFounderCONSULTING AND AUDITSApril 2024 - Today (2 years and 4 months)Marseille, Franceđ§ KWD Creative â 360° CRM, Emailing & Marketing Automation AgencyKWD Creative is an agency specializing in CRM, Emailing, and Marketing Automation.We support e-commerce brands, SMEs, and digital projects in structuring their strategy and optimizing their marketing performance.Our services:- Define a high-performing CRM strategy aligned with your business objectives- Design high-impact automated workflows (welcome, cart abandonment, loyalty, reactivationâŠ)- Create and manage targeted and personalized email campaigns- Implement intelligent customer segmentation to boost conversion- Track, analyze, and optimize performance using actionable KPIsA clear, pragmatic, and business results-oriented approach.Our goal: transform your CRM into a growth and loyalty lever.
- MISTRAL BLEUFounderRETAIL (SMALL BUSINESS)March 2025 - Today (1 year and 5 months)Marseille, FranceMarseille-based limited edition streetwear brand, combining style, strong identity, and controlled local production.I manage the marketing strategy, collection launches, and communication to establish a true visual signature and build an engaged community.
- DPOptionMarketing and Sales ManagerCONSULTING AND AUDITSSeptember 2024 - April 2025 (7 months)Marseille, FranceConsulting firm in GDPR, Data Protection, and AI Risk AssessmentMarketing & CRM / Growth- Managed LinkedIn Ads campaigns with an average of +44 qualified leads and +6 monthly sales appointments.- Strategic CRM deployment (workflows, segmentation, scoring, nurturing).- Website UX/UI redesign to improve experience and conversion rates.- Implementation of KPI reporting/dashboards â real-time monitoring and continuous adjustments.Sales & Strategic Communication- Targeted prospecting and sales pipeline optimization.- Strategic partnerships aligned with firm growth.- Development of a sector-specific communication plan and network animation.- Active participation in professional events for visibility and credibility.- Result: strengthened pipeline, qualified leads, and increased conversion.
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Education
- Master of Commerce and MarketingESG2021Compétences clés : - Management des Hommes et des Organisations - Marketing & Commerce - Politique commerciale - Analyse financiÚre
- Bachelor of Law, Economics, and ManagementArts et Métiers2018Compétences clés : - Gestion administrative et commerciale - Développement commercial - Management et organisation des processus
Certifications
- Google AdwordsSearch Foresight2020
- Klaviyo Product CertificateKlaviyo