Freelancer profile translated to English.

Description

I am Méryl Bouchet, founder of Colibryl, a marketing strategy agency specializing in creative, artisanal, and premium universes.

With over 10 years of experience in strategic and operational marketing, including assignments in demanding environments like Airbus and Lectra, I founded Colibryl to put this expertise at the service of brands that have something to say.

My specialties: market research, content strategy, digital visibility (SEO/GEO), community management, and marketing structuring support.

I work with creators, artisans, entrepreneurs, and business schools who want to build a strong, coherent, and sustainable presence, without getting lost in strategies disconnected from their reality.

Based in Bordeaux.

Available in person and remotely.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Basic

Workplace preferences

Can work on-site

Bordeaux (up to 50km), Paris (up to 10km), Avignon (up to 10km), Toulouse (up to 10km)

Lectra,
Campaign Manager
March 2023 - August 2024 (1 year and 5 months)
Bordeaux, France
Marketing Plan: Define tactics, execute, and develop content
Budget Management: Forecast and track budget for the effective execution of the Marketing Plan
Analysis: Define performance indicators and analyze the results of programs implemented in the automotive market
Regional Animation: Support and guide regional marketing teams in the effective execution of the plan
Groupe Berto,
Operational Marketing Officer
TRANSPORTATION
January 2021 - March 2023 (2 years and 2 months)
Emile Garcin Alpilles & Avignon, Aix-en-Provence, France
Operational Marketing: Market research and intelligence, "Go to Market" action plan for 5 Key Account projects and our Polish subsidiary, drafting of operational campaigns.
Press: Drafting and sending of the press review internally.
Digital Marketing: Persona study, support for the creation of a new website for the Polish subsidiary, email campaigns.
Strategic Marketing: Marketing support for strategic projects requested by the executive board (assessments and analyses).
Simpliciti
Marketing & Communication Manager
January 2021 - September 2021 (8 months)
Bordeaux, France
Strategic Marketing: Implementation of a communication plan.
Digital Marketing: Management and animation of social networks, complete redesign of the website.
Employer Brand: Redesign of the Welcome to the Jungle page.
Events: Organization of trade shows in France.