Meryem Youssoufi

Passionate and results-oriented consultant, I support companies and agencies in optimizing their digital strategy and leveraging their data to maximize their growth.

My key areas of intervention:

Digital Marketing Strategy & Acquisition:

• Creation, management, and optimization of online advertising campaigns (Google Ads, Social Ads).

• Content strategies, community management, and SEO optimization to generate qualified traffic.

Management of the LinkedIn page (community animation, strategic post creation, and engagement).

• End-to-end organization of professional webinars (participant acquisition strategy, technical logistics, and post-event follow-up).

Data Analysis & Steering:

• Monitoring of Key Performance Indicators (KPIs) and creation of clear dashboards.

• Analysis of user behavior to improve conversion rates.

Methodical and responsive, I quickly integrate into your teams in Full Remote to bring immediately operational expertise to your projects and steer your digital performance.

My main responsibilities included:

• Digital Events & Logistics: Complete organization and technical animation of professional webinars; creation of visual materials (presentations, posters, and graphic elements) using Canva or Photoshop.

• Emailing & Acquisition: Design, targeting, and distribution of strategic emailing campaigns; writing performance reports to optimize open and conversion rates.

• Webmastering: Operational management and regular updates of the association's website.

• Customer Experience: Creation, distribution, and analysis of satisfaction surveys to drive continuous improvement of services and events.

My main achievements:

• Acquisition & Sales Strategy: Operational management of the conversion funnel (processing and tracking registration quotes); implementation of targeted marketing actions to boost the number of training participants.

• Webmastering & Pricing Management: Responsible for the complete update of the website, integration of catalogs, and management of the pricing policy for training courses.

• Visual Communication & Graphic Design: Design of all advertising posters, promotional materials, and visuals for web and print.

• Events & Social Media: Organization of strategic webinars to capture new prospects; daily animation and management of various social networks.

• Steering: Monitoring performance indicators and writing regular reports to optimize future campaigns.