Meryem Moustahssine

Analysis of business and regulatory needs for the deployment of an electronic invoicing project. Drafting project deliverables: analysis notes, summaries, functional documentation, and presentation materials.

Monitoring of product KPIs (delivery rate, campaign performance, traffic and behavior on the career site) to guide prioritization and optimization decisions. Construction and monitoring of the evolution roadmap / RACI / RIDA (short / medium term) in line with user needs, business priorities, and technical constraints. Design and deployment of a dedicated PMO tracker for digital recruitment campaigns, ensuring structured governance and weekly performance reporting. Management of a backlog of over 150 requests, qualification of user stories with business teams, drafting functional specifications, and monitoring of development.

Evaluation of marketing and event campaigns using data analytics tools to strengthen strategies and improve ROI. Data analysis (traffic, engagement, event participation) to adjust offerings and inform the roadmap for digital and event actions. 30% increase in website traffic in 6 months through data-driven optimization and continuous performance monitoring.