Freelancer profile translated to English.

Description

SEA/Social Ads Consultant and Traffic Manager for over 8 years. I have supported more than 80 advertisers (INSEEC Group, Beauty Success, Opéra National de Bordeaux, XL Airways, All Suites Appart Hôtel du Groupe Pichet, Groupe HDV, Cdiscount Pro, Mon Magasin Général, l’Atelier d’Amaya, Baby Dino, etc.) in their qualified traffic acquisition strategy in France and internationally:

- Business sectors: Travel, hospitality, real estate, higher education, online wine sales, beauty, fashion, online hardware, ...

- Acquisition objectives: branding, audience growth, sales boost, profitability ratio improvement, and/or cost per acquisition

- Site types: e-commerce, lead generation sites

Certified in Google Ads and Google Analytics, and having been part of the Google Growth Accelerator program for Traffic Managers from top French agencies, I offer my support in the following areas:

📊 Comprehensive training and/or strategic traffic acquisition support on:

- Google Ads

- Bing Ads

- Facebook Ads

- Instagram Ads

⚙ Operational management and optimization:

SEA:

- Audit & strategy definition based on objectives

- Account setup and campaign implementation (Search, Display, Shopping, Remarketing, YouTube)

- Bidding strategy definition & management

- Campaign management, optimizations, and recommendations

Remarketing:

- Creation & management of remarketing campaigns on Google, Bing, Criteo, Adroll, etc.

- Budget and bid management

Social Ads:

- Audit and definition of the appropriate strategy based on your objectives

- Facebook Business Manager / LinkedIn account creation

- Campaign construction and launch

- Campaign management, optimizations, and recommendations

📈 Performance tracking:

- Performance tracking reports generated from the Google Data Studio interface,

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

Millésima
Digital Marketing Specialist
E-COMMERCE
September 2020 - Today (5 years and 9 months)
Bordeaux, France
Responsible for paid acquisition at Millésima:

Objectives: Increase the number of new customers

- Strategic/operational audit and recommendations
- Management of key acquisition channels: SEA, Social Ads, Display, Remarketing, Emailing, Affiliation, etc.
- Relationship management with partners and identification of new traffic sources
- Creation of dashboards and tracking documents
- Performance analysis and reporting
Google Ads Google Analytics Bing Ads Facebook Marketing Instagram Marketing Emailing Affiliation E-commerce
ULTRA PREMIUM DIRECT
Head of Acquisition
E-COMMERCE
November 2019 - July 2020 (8 months)
Région de Bordeaux, France
- Objectives: Increase the number of new customers and decrease CACs
- Creation, development of the digital acquisition department and recruitment
- Definition and implementation of the acquisition strategy
- Strategic/operational audit and recommendations
- Management of key acquisition channels: SEA, Social Ads, Display, Remarketing, Emailing, Affiliation, SEO, etc.
- Relationship management with partners and identification of new traffic sources
- Creation of dashboards and tracking documents
- Performance analysis and reporting
Google Ads Facebook Marketing Affiliation Emailing Email Marketing Bing Ads E-commerce
Kaizen Marketing
Webmarketing Consultant & Team Leader
DIGITAL AND IT
July 2017 - November 2019 (2 years and 4 months)
Région de Bordeaux, France
Direct management of accounts at the operational level:

- Clients: INSEEC Group, XL Airways, Cdiscount Pro, etc.

Team Management:

- Management of the Account Manager and Traffic Manager team (7 people) and skills development.

- Proposal and support for the advertising strategy of all agency accounts (Opéra National de Bordeaux, Congrès et Expositions de Bordeaux, Auguste K, etc.)

Training and Consulting:

- Support and training of professionals on various Paid Search, Social, Display, Google Analytics levers/platforms, ... (Bordeaux Métropole Énergie, etc.)

- Internal training on the web levers managed by the department

- Account audits (internal/prospects)
Google Ads Facebook Marketing LinkedIn Marketing LinkedIn Instagram Marketing Bing Ads Google Analytics Google Shopping