Freelancer profile translated to English.
Back to original languageAbout Meryem
Google Ads (SEA) and Meta Ads (SMA) Expert
đ Managed +40 clients
đ„+âŹ6M per year
âĄïž 5 years of experience, including 3 years in aSEA & SMA Agency
đ„ FormerL'OrĂ©al&HP
đšâđ» Senior Media & Acquisition Manager @Deezer
â
Certified Google Ads, Microsoft (Bing Ads) & Apple Ads
đ
đ
Super Maltster
I can assist you with the following tasks:
đ Creation & Management: I optimize & manage your Google Ads (Adwords), Microsoft Ads (Bing Ads) & Facebook Ads (Meta Ads) campaigns from A to Z
đ Analysis & Reports: I set up automated reports on Google Data Studio for SEA & SMA.
đ Tracking & Web Analytics: I implement and ensure the tracking of your conversions via GTM
đ„ Personalized Audits: I audit your Google Ads & Microsoft Ads accounts within 48 hours.
âĄïž Consulting: Account/performance analysis & recommendations
đ„ Training & Support: I help you become autonomous in digital acquisition
đđ»ââïžMy references:
Deezer, L'Oréal, HP, Lebara, Citya Immobilier, BNF, Tollens, Zolpan, Christine Laure, Xelians, MLW, Big boss MegÚve...
Why choose me?
- Quality work & Punctuality
- Dual Advertiser-Agency role
- Trilingual consultant (French, English, Arabic)
- Certified Google Ads (Search, Display, Shopping, Apps)
- Certified YouTube Ads
- Certified Microsoft Ads
- Certified Apple Search Ads
- Certified GA4
đ I respond within an hour, shall we discuss it?
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Deezer - Acquisition digitaleSenior Media & Acquisition Manager - SEA & SMAENTERTAINMENT AND LEISUREJune 2022 - Today (4 years and 2 months)Paris, France- Management of Google Ads, Microsoft Ads & Apple Ads campaigns for Deezer in France & internationally- Analysis of ad performance and optimizations- Implementation of various tests to improve Deezer's performance (channels, audiences, assets, bidding strategy, tracking...)- Web marketing strategy
- Pixalione SAS - Google ads & Meta ADSSEA & SMA ConsultantCONSULTING AND AUDITSJanuary 2020 - May 2022 (2 years and 5 months)Paris, France- Identification of client objectives and definition of a digital acquisition strategy (Google Ads, Bing Ads, YouTube Ads) & Meta Ads- Setup and optimization of sponsored link campaigns on Google Ads, Microsoft Ads (Search, Shopping, Display, Performance Max, YouTube Ads) & Facebook Ads- Improvement of traffic & conversions for my top 5 clients (up to +35%)- Campaign performance reviews and analysis of key performance indicators- Client relationship management
- HP France - Acquisition de TraficTraffic SpecialistTECHJuly 2018 - December 2019 (1 year and 6 months)Paris, France- Traffic acquisition for HP Store through various channels (programmatic display, SEO, SEA, Facebook Ads)- Management of the affiliate program (TradeDoubler platform)- Analysis and optimization of traffic generated by our various traffic acquisition channels (Google Ads, Meta Ads, Display Ads)
Reviews
Recommendations
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Education
- Master's degree in Digital Marketing and Project ManagementSkema Business School2019Formation avec spécialisation en marketing digital (acquisition de trafic, SEA, SMA, ASA, SEO, ASO)
Certifications
- Google Ads Search Network CertificationSkillshop (by Google)2023
- Google Ads App CertificationSkillshop (by Google)2023