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Meryem B.MB

Meryem B.

Head of Growth, Direction, Operating Partner

€750/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Meryem

I support executives and funds in their challenges ofgrowth**, **operational and financial structuring.

My hybrid background – venture capital, direction of tech-enabled brands, and entrepreneur support – allows me to combine strategic rigor with a deep understanding of the field.

**What I offer**:



**Growth & Transformation**: Design and execution of go-to-market strategies, brand repositioning, management of growth plans, and economic model rationalization.



**Leadership & Structuring**: Executive coaching, team building, implementation of governance processes, and financial management.



**Strategy & Investment**: Definition of investment theses, portfolio structuring, opportunity analysis, fundraising support, and investor relations management.



**Innovation & Value Creation**: Identification of differentiation levers, creation of new offerings, integration of technology into existing models.


My Approach:

Entrepreneurial, analytical, and results-oriented.
I enjoy creating value by transforming intuitions or fragmented projects into concrete and actionable strategies.

Why work with me?

• Track record: ~10 years in the ecosystem (investment, management, and startup support).
• Network: Direct access to an ecosystem of entrepreneurs, funds, and family offices in Europe.
• Vision & Execution: Ability to think strategically while delivering operationally, from diagnosis to implementation.
• Flexibility: Ad-hoc missions, part-time, or structuring of a department (investment, growth, strategy).

Sectors of Intervention:

Consumer Goods & Tech-enabled Brands
Venture Capital & Family Offices
Innovation & Digital Transformation
Impact, Sustainability & Future of Work
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Fragments Studio
    Cofounder
    January 2025 - Today (1 year and 5 months)
    Consumer AI Retail Launched premium wooden art puzzles (retail & D2C), featured in Le Bon Marché Design Week Developed a fast go-to-market and brand identity for a niche luxury segment
    go-to-market-strategy Growth hacking Sales
  • Ephemeral Europe
    Cofounder
    June 2024 - Today (2 years)
    Consumer Lifestyle B2B Secured exclusive EU licence for the first Made-to-Fade tattoo ink (oncology & leisure use cases) Orchestrated launch strategy, go-to-market and medical compliance roadmap
  • L intendance
    Founder & CEO ( Circular Economy)
    SOFTWARE PUBLISHING
    September 2018 - January 2024 (5 years and 4 months)
    Consumer Management Fundraising Sustainability Scaled a team of 25+ and grew to 75,000+ recurring customers Raised €2M from Family Offices, Business Angels and VC scouts Built the brand, operational playbooks, hiring processes, and go-to-market Launched in 2023 a SaaS platform for reusable packaging (€1.1bn TAM) Structured strategic partnerships with Carrefour, Biocoop, and FMCG brands for ad revenue optimisation)
    Adtech Enterprise Sales Managed 15+ enterprise accounts across Europe & MENA Led onboarding and feature development for clients (Microsoft, LinkedIn, Schibsted)
    Go-to-market Strategy go-to-market-strategy Fundraising AARRR Framework Automation

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Education

  • Master in Management
    ESCP Europe
    2015
    Master in Management

Skill set

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