About Meryem
French
Native or bilingual
English
Fluent
Experience
- Fragments StudioCofounderJanuary 2025 - Today (1 year and 5 months)Consumer AI Retail Launched premium wooden art puzzles (retail & D2C), featured in Le Bon Marché Design Week Developed a fast go-to-market and brand identity for a niche luxury segment
- Ephemeral EuropeCofounderJune 2024 - Today (2 years)Consumer Lifestyle B2B Secured exclusive EU licence for the first Made-to-Fade tattoo ink (oncology & leisure use cases) Orchestrated launch strategy, go-to-market and medical compliance roadmap
- L intendanceFounder & CEO ( Circular Economy)SOFTWARE PUBLISHINGSeptember 2018 - January 2024 (5 years and 4 months)Consumer Management Fundraising Sustainability Scaled a team of 25+ and grew to 75,000+ recurring customers Raised €2M from Family Offices, Business Angels and VC scouts Built the brand, operational playbooks, hiring processes, and go-to-market Launched in 2023 a SaaS platform for reusable packaging (€1.1bn TAM) Structured strategic partnerships with Carrefour, Biocoop, and FMCG brands for ad revenue optimisation)Adtech Enterprise Sales Managed 15+ enterprise accounts across Europe & MENA Led onboarding and feature development for clients (Microsoft, LinkedIn, Schibsted)
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Education
- Master in ManagementESCP Europe2015Master in Management